Every aspect of an online store is essential for a smooth and enjoyable customer shopping experience. Checkout is the final step when users finalize their purchase payment, making it one of the most important.
Read more
The fashion and apparel industry dictates its rules and product page design features. Fashion items require more visual and descriptive detail than other products, as customers need to visualize how an item will look, understand the fit and fabric, and feel confident in their purchase without trying it on.
Discover the latest web design trends and ideas in our blog article. We have researched the ongoing trends as well as the ones that only begin to stretch out online to help you present your brand to the users in the most appealing way.
What’s the point of creating a favicon for your website? Apparently, this minor detail is a part of forming your whole brand’s look and should be taken seriously. If you still think that it isn’t worth your attention, read on and find out why a well-designed favicon is a must for any company that wants to succeed online.
Read more
Want to develop a successful marketing campaign for Black Friday and Cyber Monday? We are ready to tell you the truth about the craziest shopping days. Every year, new trends come out and capture attention. Besides the top strategies for your ecommerce and brick and mortar, we’ve decided to carry out research and share the most interesting social media insights.
Home based jobs aren’t always a boring sitting-at-home routine, but it can be a good chance to turn your hobby into a profitable business. Today there are lots of various online jobs, so you will definitely find something to taste. Let us help you out and share some good home-based jobs’ ideas.
Originally, our marketing team published this article in September 2018, but in October 2019 we decided to carry out new marketing research and update it. Over the year, this article, explaining what AIDA is and how it works, drew much attention and brought a lot of questions that deserve a more detailed explanation. Also, we would like to describe an alternative marketing model that you may find useful – the Hierarchy of Effects.
Have you ever wondered who are your customers? How old are they? How do the shopping habits vary among age and generations? In this article, we will define Generation Y and Z, and you will learn how to adjust your marketing tactics to target two biggest generation groups – Millennials and Post-Millenials.
How to set up, launch and grow a successful PrestaShop store? What are the main features to make your ecommerce business profitable? Starting an ecommerce business is a rather complicated and challenging task, but exciting and prospectively profitable nevertheless. This PrestaShop ecommerce store checklist will guide you through the process of launching an online store and eventually growing your business.
Most commonly the choice between a free or paid solution revolves around a project budget or company finances. It is natural that nobody wants to spend money on a tool if there is a free, decently functioning replacement of it. Such a line of thinking particularly inherent to startup owners who aim to launch a business website with as low costs as possible. Although reserving to free tools might seem more preferable under any circumstances, business owners in most cases do not properly weight up all the consequences and think long-term.
