Originally, our marketing team published this article in September 2018, but in October 2019 we decided to carry out new marketing research and update it. Over the year, this article, explaining what AIDA is and how it works, drew much attention and brought a lot of questions that deserve a more detailed explanation. Also, we would like to describe an alternative marketing model that you may find useful – the Hierarchy of Effects.
Today, many people stake claims that brick and mortar retail era is nearly over. The digital breakthrough pushes people towards technological solutions in shopping. However, this statement is not entirely fair. Find out here why major brick and mortars go for ecommerce websites, and what is the deal with the ecommerce-only companies going for physical stores.
Fashion is no longer what we see only on the red carpet or on TV shows like America’s Next Top Model. It is everywhere – we live in a world of fashion frenzy. This huge industry is worth hundreds of billions, and it is still emerging. New trends appear every couple of months, changing the way people dress and what they look for. When talking about fashion in general, jewelry is always a hot topic. For many people, it is not just some simple trinket but a means of self-expression.
Your product is the axis of your ecommerce business. It sets the tone for literally everything and its proper presentation is a key to success. How could you do it? Right, you should create a great product page that will be worthy of your product. The product page is as (or even more) important as the homepage and today we will turn to webstore design and talk about creating a working product page.
It is not enough anymore just to sell goods or provide services. Today’s business is all about customers. And the winner (who, as we know, takes it all) is the one who understands what customer centricity is and why it is so important to build ecommerce business strategy around this idea.