Nowadays the biggest ecommerce retailers challenge is how to reach to their potential customers, and this is what marketing and promotion for. Yet unfortunately, many online shops limit promotional activities to social networks and rob themselves of wonderful opportunities and results they could have never imagined. A popular ecommerce platformPrestaShop offers a rich variety of marketing modules, and in this article you will find the selection of the best.
Header is the first thing a visitor sees at your website, which makes this space crucial for store promotion. Conventionally, a variety of components can be included in a header: logo, navigation, search, shopping cart, list of services and shops, live chat, etc. There can also be found special notifications and discounts, delivery info and so on. As a store owner, you can also analyze your traffic, detect the most popular pages and queries among your visitors and place the corresponding elements at the forefront of your online shop.
The sky is the limit. Webstore optimization is an endless process. And its main purpose is improvement of client shopping experience, which in turn leads to increased sales. Sounds simple and it is so, but only if you have a clear plan of actions. So if you have been looking for it, congratulations, here it is.
If your online shop is running on PrestaShop ecommerce platform, bear in mind you need to follow the release of new versions and upgrade the system in case there is one. This way you will ensure the maximum functionality and compatibility with the newest modules and extensions for your online store.
In this article, I will walk you through an important aspect of Magento 2 Solution Specialist Certification – Templates and layouts in Magento 2: Basic responsibilities and roles when executing Magento code.
Decided to migrate from Magento 1 to Magento 2? This is a perfectly sound resolution, even despite the fact that Magento 1 version, both Community and Enterprise Editions, will continue to be supported till July 2020, which seems like quite a lot of time. Still, the migration process will be neither simple nor fast, so the earlier you embark on this process, the better.
Nearly 3 years have passed since the publication of the How to Add Column in Sales Order Grid in Magento 2.1 article. Over this time two new versions – Magento 2.2 and 2.3 – have been released.
Ecommerce is all about how your webstore looks. That’s why it is extremely important to choose appropriate template for the online shop. It should be functional, user friendly, mobile optimized, compatible with various devices and browser. Together with all these features webstore theme should be beautiful and unobtrusive, because your product is the only one that matters.