Originally, our marketing team published this article in September 2018, but in October 2019 we decided to carry out new marketing research and update it. Over the year, this article, explaining what AIDA is and how it works, drew much attention and brought a lot of questions that deserve a more detailed explanation. Also, we would like to describe an alternative marketing model that you may find useful – the Hierarchy of Effects.
Are you interested in generations and their notable traits? In this article, you will learn about two significant age groups – Generation X and Baby Boomers. You might have already heard about the second remarkable group, while the first one may be a complete mystery to you since it is often forgotten by marketers.
Security patch of an ecommerce platform is a package of modified core files that improve the downsides and fix the security issues that were discovered by the users and developers since the previous update. Learn more about Magento Commerce and Open-source 2.3.2-p1 security patch in this article.
When you make a life-changing decision to become a retailer, one of the first things you will have to decide – what to sell. At the beginning, it is critical to evaluate if the product you consider selling is in demand. If the answer is yes, you have to check whether it already gives signs of losing positions in the market or not.
Read this certification article and find out how Artsem Miklashevich took and successfully passed the most complicated Magento exam – Magento 2 Certified Professional Developer Plus.
The Magento Contribution Days are the events that take place around the world since early 2017. Back in a day, a group of top Magento core architects decided to launch a project that will help people to learn more about Magento 2 core. It is how the idea of Magento Contribution Days was born. Since then, these intensive hackathons have been helping the global Magento community reach new horizons and overcome ecommerce challenges.
Read on and find out what new features recently were introduced into Magento Business Intelligence tool. Read more
Read on and discover how Igor Rain has successfully passed the Magento Certification exam for the 4th time.