What do you know about your customers? And what do they know about your brand? If you find it hard to answer these questions, it is high time you altered your digital marketing strategy. Your interaction with customers should not be limited by the act of sale and purchase. In case you want to enhance your brand strategy, it’s high time you tried customer engagement marketing.
Have you ever thought about the importance of blogging? We live in a world where traditional advertising, like newspaper and magazines ads, TV commercials and radio announcements, are losing their ground as effective promotion techniques. Since more and more businesses realize the importance of online presence and move on to do business online, digital marketing is becoming more and more relied on strategy.
If you think that what the customers value the most in an online store is the multitude of items you offer them, you are right, but not entirely. A wide assortment of products is no use if a customer can not find their way around it. Therefore, it is vital to set up a clear and logical hierarchy and navigation system in your ecommerce at the stage of planning and development.
This is the next part of our PrestaShop 1.7.5 guide, and today we’re going to concentrate on the shopping cart, in particular order statuses and order messages, tax rules and cart lifetime. Read more
I love free stuff, and I doubt that any person in the world can say the opposite. Psychologically, when people receive presents or get free things, not only their mood improves, but they also grow more attentive and friendly towards the presenter. Such a pattern of human behaviour makes giveaways great tools for promotion and customer loyalty improvement at all types of businesses, B2B or B2C and large, middle and small.
What is meant by ecommerce? In a nutshell, this is the activity of buying and selling goods or services online. It has emerged only recently, but, despite its brief history, there is already an established concept of e-commerce and its benefits for conducting business are internationally acknowledged.
Launching and running your first PrestaShop online store is exciting and challenging at the same time. The open source technology PrestaShop is based on allows its owners to configure their future webshops the way that pleases their eye and sense of beauty as well as corresponds with their technical requirements.
Today, the vast majority of businesses around the world have a digital presence in the form of an online store. Yet, in a modern competitive environment, a webstore is not enough – an owner needs to be constantly aware of how it performs and whether it yields results, i.e. attracts customers and generates value.