We have already written about email marketing and how to measure its effectiveness. But there is one more thing we want to take a closer look at. Every entrepreneur knows that keeping current customers is more effective and effortless than finding new ones. The same thing applies to email subscribers. That’s why in today’s article we will talk about how to identify inactive subscribers and what to do to reactivate them.
Your product is the axis of your ecommerce business. It sets the tone for literally everything and its proper presentation is a key to success. How could you do it? Right, you should create a great product page that will be worthy of your product. The product page is as (or even more) important as the homepage and today we will turn to webstore design and talk about creating a working product page.
Since social networks are often perceived as a place of informational noise, emails are still one of the most effective tools in internet marketing. But building a great email campaign is only half the battle. Just like every marketing activity, it should be assessed correctly. The received data will help you to understand the effectiveness of your newsletters subscription and show you what could be improved. We continue with the KPI topic, and today email marketing is on the agenda.