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How Much Does PrestaShop Cost?

Jun 20, 2019

11928 Dasha M.

How Much Does PrestaShop Cost?

What do you know about PrestaShop pricing? Is it really a free ecommerce platform? What pros and cons does it have? Should you choose Prestashop for your business and will it provide your clients with great customer experience?

In this article, we will consider the benefits of choosing PrestaShop, describe its key features and competitive advantages. You will learn how much it actually costs and what are its hosting requirements.

Finally, you will get an answer to the main question: how much does PrestaShop cost and should you launch your online business with it?

Table of contents:

What is PrestaShop?
What do you get from PrestaShop?
What is PrestaShop development rate?
How much do PrestaShop themes and extensions cost?
How much does PrestaShop hosting cost?
What is the PrestaShop support price?
Should you go with PrestaShop?

What is PrestaShop?

PrestaShop is an e-commerce platform developed in France in 2007. It is free to download and open source, which means that every store owner is able to modify the code of the software to fit individual requirements. This platform is perfect for any type of business – small, middle or large.

prestashop logo

PrestaShop gives you an opportunity to customize your website, process payments, manage your orders, support customers, etc. With PrestaShop, it is fast and easy to set up your online store. This amazing platform will be good for supporting and growing your business.

Every system has certain technical requirements. PrestaShop is not an exception. Let’s consider the basic needs for this ecommerce platform.

  1. Windows, Mac and Linux operating systems;
  2. Apache 2.x, Nginx or Microsoft IIS web server;
  3. WampServer or EasyPHP for Windows, XAMPP or Bitnami for Windows and OS X prepared packages;
  4. PHP 5.6+ and MySQL 5.0+ technologies.

What do you get from PrestaShop?

There are a lot of opportunities you can get using this amazing ecommerce platform. Let us consider the most essential benefits for PrestaShop your business that will ensure top results.

#1: PrestaShop key features

  1. PrestaShop is a free and open source platform to set up and manage online shops.
  2. There is a great variety of modules and themes (over 1,000) for your perfect and unique website design.
  3. PrestaShop is available in 25 languages that enables a store owner to improve your business by building relations with customers from different countries.
  4. There are more than 500 in-built features in PrestaShop.
  5. This platform offers a powerful and intuitive product creation and management area.
  6. PrestaShop has visual builders. It is possible to set up different payment methods, change shipping methods and enable an SSL.
  7. It has several checkout and shopping cart tools for making your shop compliant with a certain country’s laws.

#2: PrestaShop marketing features

  1. The most useful and beneficial marketing tools for your business are:
  2. Coupons codes, special offers and a quick discount mode for customers in your store. They will attract many clients and will make your business successful and cost-effective.
  3. Free shipping on all or some products. It will be profitable and commercial for your online store.
  4. It is possible to promote specific products on your homepage and suggest related products on regular product pages.
  5. You have an opportunity to place product promotions on your homepage in order to demonstrate to your customers the items they can save on. It will be useful and profitable both for you and clients.
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#3: PrestaShop payment processing

Prestashop has a lot of benefits in payment processing. You are able to choose one of the PrestaShop Partners, which include PayPal, Braintree, Amazon Pay, WorldPay, etc.

Here is the list of key PrestaShop payment partners and their description.


This company offers customers a payment gateway and a merchant account.

What are the benefits?

  • You are able to accept the payment methods your clients use most: all major credit and debit cards, Venmo in the U.S., digital wallets like Apple Pay, Android Pay, and Google Pay, ACH deposits, local payment methods, and, of course, PayPal.
  • The company works in over 130 currencies, in over 45 countries.

There are four major products at the Braintree platform:

  • Braintree Direct

This product provides you with all the tools to accept payments online, including a payment gateway and merchant account. You have an opportunity to store your customers’ information. In addition, this service can update clients accounts when their payment or shipping information changes.

  • Braintree Extend

This service allows you to securely share your customers’ payment information with your partners, without rerouting your customers to your partners’ site to check out.

  • Braintree Auth

If you’re a merchant service provider, with this service your sellers can allow you to join their Braintree accounts so that you can manage their data remotely.

  • Braintree Marketplace

Here you can access the platform’s customizable, developer-friendly APIs to implement a comprehensive payment solution into your online business. Moreover, Braintree also allows you to integrate with PayPal’s robust capabilities.

Amazon Pay

It is a payment gateway for ecommerce retailers. Amazon Pay enables consumers to pay for products or services without leaving your website, creating an account, or manually entering billing and shipping information.

Why is it good for your business?

The payment process that Amazon Pay facilitates can help increase conversions and increase your total sales. In addition, sellers can use Amazon’s fraud protection services and a robust support network.

How much does it cost?

Amazon Pay charges a flat fee per transaction, composed of a transaction fee and an authorization fee. They can also collect taxes. That flat fee differs for domestic and cross-border payments, however:

  • Domestic: 2.9% transaction fee + $0.30 authorization fee
  • International: 3.9% transaction fee + $0.30 authorization fee


It is one of the most popular online payment methods for both merchants and consumers. Why is it so?

PayPal offers merchants two service tiers that can be integrated with their ecommerce sites: Payflow Link and Payflow Pro. Let’s find out some details about them.

Payflow Link

  • Consumers input their billing and shipping information on a PayPal-hosted template
  • It’s free to use and easily integrates with other ecommerce platforms
  • It is compatible with many merchant accounts.

Payflow Pro

  • It provides merchants with a fully customizable checkout process
  • It costs $25 per month after an initial $99 setup fee.

#4: PrestaShop order management and shipping

PrestaShop allows you to:

  • process and edit orders from your admin
  • customize a workflow for orders and returns, print shipping slips
  • configure shipping with your chosen carrier and select delivery zones
  • determine the pricing for different shipping methods, and calculate taxes based on location. It is very convenient and can save you precious time and money.

What is PrestaShop development rate?

If you want to drive your business, you will need a professional team of developers who will help encourage customers to engage, share, and buy. Your online store will need developers with knowledge and experience. Also, it is essential to hire people responsible for the visual aspect of the shop to improve your sales. Qualified professionals’ hourly rate can vary depending on the country.

Let us get an overview of the PrestaShop development services cost.

  • In the USA, we can observe the highest price – $120-125. In the United Kingdom, developments earn around $65-70. In European countries the prices vary depending on the region – approximately $60-80.
  • If we tell about lower development rates, we can find them in South America (around $15-20) and Asia (approximately $35).
    Agencies hourly rate is higher for each region because they have a more professional approach and they are more reliable.
  • The prices in the United States agencies are from about $20-50. In the UK, prices vary from $20 to 130 depending on customer requirements.
  • In South America, the prices are considerably lower: $5-20.
  • In Asia, clients should pay approximately $10-20.

These prices can vary depending on the scale and difficulty of customers projects. Agencies hourly rate will be different in each region. So, in case you require high-skilled work, choose a reliable development company.


PrestaShop Development

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How much do PrestaShop themes and extensions cost?

It is possible to find a great variety of modules and templates at the PrestaShop marketplace. Easy navigation, simple menu and detailed filter sidebar are the most important advantages.

PrestaShop Addons

An official PrestaShop marketplace – PrestaShop Addons – offers over 5,000 modules and themes which help you to customize your online store, increase traffic, improve conversion rates and build customer loyalty. You will be able to highlight your products with dynamic imaging, add a product video to show how your products function in the real world.

The modules are divided into 10 categories. The examples of categories are:

  • Product Page
  • Design & Navigation
  • Promotions & Marketing
  • Traffic & Marketplaces
  • Payment
  • Shipping & Logistics
  • Administration
  • Customers
  • Facebook & Social Networks
  • Specialized Platforms

How much do they cost?

The prices for PrestaShop modules differ and depend on their features and functions. You can find totally free modules. But the majority of add-ons are paid for, with the minimum price ranging from $30 to 50. More sophisticated ones will be the more expensive ones, costing around $80-100. The highest prices have modules with advanced features, aimed at large companies and corporations. For them, you need to pay approximately $250-550.

PrestaShop Templates

Professional design of your store is really important for the customers. There are over 1300 PrestaShop free and paid templates. It is easy and convenient to filter PrestaShop designs by category, colour, rating, extended functionalities, style and platform version.

There is a wide choice of templates categories.  The main of them are:

  • Premium Templates
  • Fashion & Shoes
  • Electronics & Computers
  • Food & Restaurant
  • Drink & Tobacco
  • Home & Garden
  • Jewellery & Accessories
  • Health & Beauty

You can see different prices on various themes. The cheapest ones cost approximately €45-60. Other themes will cost more, for example, you will have to pay €120-130 for CreaNatural, Mobile Communication, Pharmacy. The highest prices go up to approximately €300.

How much does PrestaShop hosting cost?

If you use PrestaShop’s open source software, you’ll have to take care of web hosting for your online store on your own. PrestaShop hosting mainly depends on the plan you select. 

Top 3 best hosting plans & their descriptions

Do you want to find a perfect hosting plan for PrestaShop? There are many hosts and you can choose any of them. Let’s consider the most popular hosts and describe their specific features.


bluehost-logoThe simplest PrestaShop hosting option is Bluehost. Why is it so? It includes one-click installation for PrestaShop, and has a standard cPanel for managing your website. It is very convenient in use.

Why should you choose Bluehost?

  1. It is powering over 2 million websites worldwide.
  2. It is one of the top recommended WordPress providers by
  3. Trained experts can help you 24/7. The centre includes guides and video tutorials.
  4. It is possible to get access to marketing services, tools, and paid ad credits to boost your website’s global reach.

InMotion Hosting

inmotion hostingThis PrestaShop host will be ideal if you want to have competitive prices, solid performance, and great support. InMotion Hosting includes multiple shared hosting plans specifically designed for hosting PrestaShop.

Each hosting plan comes with PrestaShop pre-installed, free SSD space to improve site speed, as well as a free SSL certificate to meet basic e-commerce security standards.

The advantages are:

  • A great variety of plans for sites of any sizes
  • Industry-leading 24/7 support to help you with any problems
  • Free domain and SSL certificate
  • Green servers and max speed zones
  • Great live support and documentation

The disadvantages are:

  • You may have problems choosing one plan from a great variety of them
  • Datacenters are available in North America and in other countries there won’t be best load speeds.

All in all, this is a solid hosting solution.

Liquid Web

liquid webWhat benefits does this hosting provider offer?

  1. Exceptional server speed and stability,
  2. Provides 24/7 highly trained and helpful industry – leading support
  3. Offers very reasonable prices and excellent quality of their products.
  4. Perfect if you are migrating an existing store or have high levels of traffic.
  5. Provides 100% power uptime guarantee
  6. Offers a wide range of high-performance plans

Its disadvantages are:

  1. It is rather expensive
  2. No shared hosting — just advanced plans
  3. Knowledge base is badly-organized
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What is the PrestaShop support price?

PrestaShop offers different support plans for open source at additional costs. Moreover, you have access to useful resources like the PrestaShop forum, community, documentation, FAQs, YouTube tutorials.

Let’s describe the main support plans and find out the main features.

Plan Features Rates
Support Plan -Installation advice (hosting, modules and themes)

-Ticket creation and real-time follow up

-Addons module installation (excluding configuration)

-Theme installation

-Back office configuration and native modules

Depends on customer requirements
Migration/Update -Backup current store

-Store update with latest version of PrestaShop

-Payment module installation (pack offer)

-Access to source code and database

Depends on customer requirements
Tickets -Theme installation

-Installation of purchased Addons modules (excluding configuration)

-Back office and native module configuration

Depends on customer requirements
Starter Pack -Store installation

-Premium theme installation

-Installation of starter pack modules

Depends on customer requirements

PrestaShop Support

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Wrapping it up

So, is PrestaShop essential and useful for you? Does it have more advantages or disadvantages? Can it make your business profitable? Let’s speak about the pros and cons.

Should you go with PrestaShop?

Advantages of PrestaShop

  • A free e-commerce solution.
  • You can get support from the open-source community.
  • A great number of features (over 600) like item tracking and out-of-stock alerts
  • A lot of different themes and modules to expand your store and make it unique.
  • Impressive functionality
  • An ability to run your online store internationally
  • PrestaShop is translated into over 25 languages
  • Advanced SEO capabilities – management of meta titles and descriptions and URLs
  • Large selection of payment options: PayPal Standard and Pro, Skrill, Stripe, WorldPay, offline processing, etc.

Disadvantages of PrestaShop

  • There are additional costs beyond the software itself
  • Several add-ons can be really expensive and some of them can be incompatible
  • Developer knowledge and experience can be required and it will cost a lot

All in all, PrestaShop is a good solution with a lot of advantages if you need to set up an online store with plenty of customization options. But there are certain drawbacks, like additional costs. if you’re looking for an all-in-one solution, PrestaShop will not suit you.

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PrestaShop Modules and Themes

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