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What is AIDA and Why Online Stores Need It

Sep 7, 2018180Luba Andreeva ECOMMERCE

It is impossible to launch a successful marketing or advertising campaign without basic marketing knowledge. That’s why it is so important to understand the main marketing principles, especially when we are talking about ecommerce, where competition is extremely high. Today we will talk about AIDA as one of the oldest, but still working marketing models.

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What is AIDA and Why Online Stores Need It

Understanding Containers, Blocks and Actions in Magento 2 Layout Structure

Understanding the page structure of the site is fundamental knowledge, without which it would be impossible to understand the principles of any CMS. As we know, every html page that a user sees on the site consists of markup tags. In Magento, however, pages initially consist of structural components (blocks and containers) which, after applying certain methods and actions, are generated into a usual html page. That is what you will learn about in this article.

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Understanding Containers, Blocks and Actions in Magento 2 Layout Structure
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