Black Friday and Cyber Monday Marketing Strategy

Nov 9, 2018340Luba Andreeva
Black Friday and Cyber Monday Marketing Strategy

The beginning of the month is a perfect time to generate activity and create a sales calendar. Especially in November, when Black Friday and Cyber Monday are coming. These holidays are ideal opportunities for merchants to boost their sales and win customers’ hearts. So let’s not waste time and plan your holiday marketing strategy.

Black Friday and Cyber Monday

These holidays are also known as BFCM. They are the flagships of the sales season. Every year these holidays are celebrated on various dates depending on Thanksgiving Day. This year schedule November 23 and 26 and get prepared. Traditionally these activities were used by brick-and-mortar stores. But why should ecommerce limit itself? Every opportunity should be used to establish relationships with customers. Special offers, gifts and traditional sales are tools that marketing strategy for Black Friday and Cyber Monday consists of.

Preparing for Black Friday and Cyber Monday

Despite the fact that these are two different holidays, the strategies that marketers use in online shops during them are quite similar.

    • Decoration. Your webstore is your main ecommerce treasure. And while common retailers decorate their shops for holiday, webstore managers should do exactly the same with sites. Emotions are what will help you stand out and make your products valuable. That’s why don’t skip on them! Give your customers the holiday spirit, make them believe in a fairytale and you will see how it will help your sales to grow.

 

    • Create catalog section. The simpler, the better. Everyone know the value of time. So don’t waste it. Don’t make your customers search for special holiday products. Trust us, no one would surf your webstore page by page. Instead, customers will close your site and go to your competitors who create a special catalog section. Yes, we are living in a fast world. Deal with it and follow the Ebay example.
      Create catalog section

 

    • Email marketing. Inform customers about your offers even if they don’t visit your webstore. Your email campaign should be structured and unobtrusive. Check your email template, it should look good on all devices. Our advice is to start this activity in advance, analyze every letter you send and improve it depending on the KPIs. This is an example of Wallmart email for Black Friday.Email marketing

 

  • Popup. It is still a perfect tool for an effective marketing company. Use stylized messages (remember about point 1: Decoration) to inform your webstore visitors about your best offers, suggest a discount or a promo code. Our free popup extension for Magento 2 nd PrestaShop 1.7 will be perfect for this. Take a look at the funny robot that will be assisting you during this period.

    BelVG free popup extension

It may seem that Black Friday and Cyber Monday are not so serious and important as Christmas, for instance. But as a webstore owner, you shouldn’t ignore it. Use every opportunity to establish relationships with customers.

Have some marketing ideas to share? Feel free to leave them in the comments!



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