Launching and running your first PrestaShop online store is exciting and challenging at the same time. The open source technology PrestaShop is based on allows its owners to configure their future webshops the way that pleases their eye and sense of beauty as well as corresponds with their technical requirements.
Most commonly the choice between a free or paid solution revolves around a project budget or company finances. It is natural that nobody wants to spend money on a tool if there is a free, decently functioning replacement of it. Such a line of thinking particularly inherent to startup owners who aim to launch a business website with as low costs as possible. Although reserving to free tools might seem more preferable under any circumstances, business owners in most cases do not properly weight up all the consequences and think long-term.
Since the digital world is growing faster than anyone could have ever imagined, any business that decides to go online will sooner or later face the issue of choice of the right solution. And, with the specifics of his business as well as his needs and wishes in mind, the owner needs and wishes will have to spend many hours comparing the platforms and picking the right technologies.
Launched in 2007 in France as a student project, PrestaShop came a long way to rightfully take the place as a leading ecommerce platform around the world. At the moment, there are 270.000 online shops running on PrestaShop, French McDonalds, Salling.dk and other famous brands websites among them, and the number of its open source community members amounts to the dashing 1.000.000 + people globally.
Ecommerce is all about how your webstore looks. That’s why it is extremely important to choose appropriate template for the online shop. It should be functional, user friendly, mobile optimized, compatible with various devices and browser. Together with all these features webstore theme should be beautiful and unobtrusive, because your product is the only one that matters.
The design of your online store, how it looks and feels, its navigation and usability play important role in establishing your reputation on the market, meeting your customers’ expectations and helping you stand out among your competitors. In this article, you will find 18 best design modules for PrestaShop for customizing various parts of your ecommerce website. We grouped the modules in the following six categories: Read more
This is the final fourth part of our PrestaShop 1.7.5 guide, and today I want to cover a number of miscellaneous functionalities that might come of use to the online shop manager like: Read more
As customers visit your webstore for the first time, they will immediately form an opinion on your shop and you as a retailer from the visual design, even without seeing your product rage and the quality of your goods. We all know how quick first impressions are made and how hard it is to alter such an opinion, especially if it is a negative one. So, in order to make your store more visually appealing, customize it with the professional design of a PrestaShop 1.7 template. Read more
Christmas is already knocking on our doors – together with new opportunities for an online shop for promotion and increase of revenue. At the time like this conventional marketing strategies won’t be enough, so here’s a list of 6 Christmas ecommerce ideas that will boost your sales and communicate that holly-jolly-Christmas feeling to your customers.
In the first article of the series on PrestaShop 1.7.5 we made our acquaintance with the renewed admin page and its basic functionalities. Today we’re going to plunge into more practical aspects and learn: Read more