Most commonly the choice between a free or paid solution revolves around a project budget or company finances. It is natural that nobody wants to spend money on a tool if there is a free, decently functioning replacement of it. Such a line of thinking particularly inherent to startup owners who aim to launch a business website with as low costs as possible. Although reserving to free tools might seem more preferable under any circumstances, business owners in most cases do not properly weight up all the consequences and think long-term.
Magento’s most empowering feature is its open source architecture, for it allows developers to freely configure the platform and create complex custom solutions for ecommerce. Yet, open architecture has an unfortunate security vulnerability, which makes the platform subject to hacker attacks. Another reason why Magento is so prone to security attacks lies in its popularity. According to estimations, in 2018 there were more than 250,000 online stores around the world powered by Magento; you can’t but agree the criminals are given rather a wide choice.
Online businesses of all sizes, from all industries and with any experience have one common problem. This is cart abandonment.
The list of reasons why shoppers add products into their carts and then leave the web store without completing checkout is long and rather vague, so we would not discuss it now. Instead, in this article we have assembled a sound set of 7 most effective ways of improving the checkout process based on the most typical cart abandonment reasons.
In the fast-paced reality we live in today fewer and fewer people are having enough time and energy to dedicate to a consistent and quality apparel shopping in brick-and-mortar stores. Still, the desire to look beautiful and fashionable remains, especially among the younger population, and this is where ecommerce comes to rescue.
If you have already decided that your next e-commerce site is going to be Magento-based, you are apparently aware of the benefits this technology brings. Together with extensive customizable features and utmost scalability, Magento stands out with its competitive pricing.
Since the digital world is growing faster than anyone could have ever imagined, any business that decides to go online will sooner or later face the issue of choice of the right solution. And, with the specifics of his business as well as his needs and wishes in mind, the owner needs and wishes will have to spend many hours comparing the platforms and picking the right technologies.
Ecommerce is continually evolving, winning a bigger share in the world’s retail industry year after year. For many people, buying services and goods on the Internet has turned into a common pastime – all thanks to the convenience of online shopping and competitive prices offered by thousands of vendors.
Traditional e-store customer journey, generally enjoyable, has a number of boring and time-consuming stages, like browsing a catalog, picking the item, moving to the product page, placing the order into the cart, checkout. From time to time visitors tend to go back to the product catalog to choose something else. That means browsing multiple pages which is usually inconvenient to perform both on a desktop and on a mobile device.
Emails are the basic and most traditional way of communicating with customers in ecommerce. Since there can be a wide range of situations that require sending a letter, it would be undoubtedly more convenient to have a number of email templates, automatically triggered by a certain event.