Originally, our marketing team published this article in September 2018, but in October 2019 we decided to carry out new marketing research and update it. Over the year, this article, explaining what AIDA is and how it works, drew much attention and brought a lot of questions that deserve a more detailed explanation. Also, we would like to describe an alternative marketing model that you may find useful – the Hierarchy of Effects.
The Magento Contribution Days are the events that take place around the world since early 2017. Back in a day, a group of top Magento core architects decided to launch a project that will help people to learn more about Magento 2 core. It is how the idea of Magento Contribution Days was born. Since then, these intensive hackathons have been helping the global Magento community reach new horizons and overcome ecommerce challenges.
A website can do a much greater job for your business development than you think. At the same time, creating this website is not an easy process – it will require a lot of effort from your side. Getting on this path, you need a reliable partner to help you overcome all the challenges. A successful website can only appear based on smooth cooperation between the development team and a business owner.
Today, many people stake claims that brick and mortar retail era is nearly over. The digital breakthrough pushes people towards technological solutions in shopping. However, this statement is not entirely fair. Find out here why major brick and mortars go for ecommerce websites, and what is the deal with the ecommerce-only companies going for physical stores.
Magento has always placed customers shopping experience to the foreground willing to improve its integrated features and move the platform to the next level. Knowing precisely that payments and checkouts are critical to providing excellent shopping experiences, the Magento team has integrated Braintree into the Venia – their default PWA storefront.
Magento vs WooCommerce – which ecommerce platform suits your business the most? How do they differ and in what aspects are they similar? Read on to find out.
Check out this article and find out what ecommerce platform will perfectly fit the needs of your online store – Magento or Shopify. What are the core Magento and Shopify ecommerce features, and how they differ in their pricing? What gateways do these platforms support? Find out everything about Magento vs Shopify, and pick the best platform for your store.
What are the benefits of online stores with many languages and currencies? Why do you need to create a Magento universal store? How can it improve your ecommerce business? Read this article and discover how to create Magento multi language and currency store views.