There are no speed limits on the road to success. And you shouldn’t face speed limits while loading mobile web pages because nobody wants to waste time. I’m really tired of waiting the needed info appears on the screen of my smartphone. In fact, research showed that 53% of mobile customers leave the site if it doesn’t load within 3 seconds. Just imagine that most sites take 14—19 seconds on a 3G and 4G connections. Thankfully, Google’s Accelerated Mobile Pages project has freed most mobile websites of this disaster. So, what is AMP?
According to the world’s trends, online stores should be adapted for mobile users. We’ll pass without notice any disputes on this issue. We’ll also ignore the implementation methods: mobile and responsive themes, applications and separated mobile websites. Let’s simply agree with the following fact: mobile store customers should be just as satisfied with browsing experience as their desktop colleagues.
So be it, then – mobile themes are reasonably necessary. Let’s now find out who spends more time in the online store. Is it a fastidious customer? Or a competitor? Or maybe Tax Authorities? None of the above. This is an admin! But we care about our customers as much as we ignore our managers. I don’t mean that developers don’t think how to make easy-to-use admin panel. They work on desktop devices and develop admin panel for themselves. It sounds justly. But this justice doesn’t work for the admin who decided to check out how it goes in the store during the trip. (more…)
This article can serve as a quick reference guide on how to connect mobile themes. To begin using a mobile theme you need just to make several steps. Let’s take the Chаmeleоn theme and try to connect it to the desktop version of the store as an example. (more…)
The current global trend indicates the increase of Internet traffic for mobile phones, pads and tables. Many people today spend a free minute just surfing on the Internet, searching for some information, things or events. No wonder that as a consequence we can observe the growing number of online-store visitors, who prefer to make purchases directly from their mobile phones.
As a result, online store owners are beginning to adapt their websites to potential buyers and do their best to facilitate the browsing experience for all customers, including those with mobile devices. A mobile-optimized version of a website is no longer luxury today but a necessity that also shows respect to your customers. But it is important for a mobile version not to fall short of the same convenience and functionality as the main version, which stability and performance has been tested by web designers and proven by thousands of visitors. Therefore, this article we will devote exactly to peculiarities of testing of mobile versions of online stores. (more…)
The phrase Mobile Commerce was originally coined in 1997, to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” Many choose to think of Mobile Commerce as meaning “a retail outlet in your customer’s pocket.”
According to BI Intelligence in January 2013, 29% of mobile users have now made a purchase with their phones. Walmart estimated that 40% of all visits to their internet shopping site in December 2012 were from a mobile device. Bank of America predicts $67.1 billion in purchases will be made from mobile devices by European and U.S. shoppers in 2015. (http://en.wikipedia.org/wiki/Mobile_commerce) (more…)
We are proud to present our new mobile and tablet theme, providing eight awesome looks for your store – Magento Chameleon template. Every single detail of mobile device’s Chameleon user interface is developed for a user to get the best browsing experience on the go. The theme complies with Magento 1.7 mobile standards and is running on various mobile platforms like iPhone, iPad, Android, Windows Mobile, Blackberry, etc. Simply select the theme color and enjoy the great transformation happening. (more…)