On August 31, 2007 the first public version of Magento was introduced. Soon the SouceForge Community called it “The best new open source product”. In a few years Magento became one of the most popular ecommerce platforms. In this article we will tell you about Magento, why the number of developers and merchants who chose it increases, and what are the differences between the various releases. After reading this article you will be able to decide if it fits your business needs.
Want to send out exclusive emails? First, you need to find a perfect email template. In this article you will learn everything you need to know about email templates in Magento 2. We will discuss dynamic data, internal files of a template, what you can do in the admin panel and how to create a new one with a theme.
Want to start an ecommerce business? Compared to the traditional brick-and-mortar model, online trading may be an unknown field where everything that you can gain and lose is unclear. So, what to expect? Let’s look through the advantages and disadvantages of ecommerce together and figure it out.
Have you seen Facebook statistics? Over two billion active users per month. Wow! Ignoring such a popular network, you lose a perfect chance to promote your products globally and earn far more. If you still don’t have a Facebook business page, it’s time to try something new! Start the social media story of your company here and now.
Want to find out when is the ideal time to launch your Christmas campaign? Read the article to get all the necessary information and even more. You will discover top ideas for Christmas marketing and find the best way to make a profit at the end of the year.
Happy Halloween – carved pumpkin time is here! Find out in our article about the most popular Halloween costumes and how top brands take advantage of the holiday shopping frenzy. On top of that, we are going to share some inspiring Halloween ideas and tips for your business.
Originally, our marketing team published this article in September 2018, but in October 2019 we decided to carry out new marketing research and update it. Over the year, this article, explaining what AIDA is and how it works, drew much attention and brought a lot of questions that deserve a more detailed explanation. Also, we would like to describe an alternative marketing model that you may find useful – the Hierarchy of Effects.
A website can do a much greater job for your business development than you think. At the same time, creating this website is not an easy process – it will require a lot of effort from your side. Getting on this path, you need a reliable partner to help you overcome all the challenges. A successful website can only appear based on smooth cooperation between the development team and a business owner.
Today, many people stake claims that brick and mortar retail era is nearly over. The digital breakthrough pushes people towards technological solutions in shopping. However, this statement is not entirely fair. Find out here why major brick and mortars go for ecommerce websites, and what is the deal with the ecommerce-only companies going for physical stores.