Discover the true power of Instagram marketing! This social network is booming – brands of all sizes and shapes look for a way to reach out to over a billion Instagram users and turn them into the followers and then into customers. If you want to join the race for likes, followers and global appreciation, now is the best time to create a business profile on Instagram!
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Watch out – hashtags are everywhere! Twitter, Instagram, Facebook and even YouTube use hashtags, letting their users reach the trends. If your social page is among the top ones, your online store will totally see a boost in sales and conversion. Don’t believe me?
There are no speed limits on the road to success. And you shouldn’t face speed limits while loading mobile web pages because nobody wants to waste time. I’m really tired of waiting the needed info appears on the screen of my smartphone. In fact, research showed that 53% of mobile customers leave the site if it doesn’t load within 3 seconds. Just imagine that most sites take 14—19 seconds on a 3G and 4G connections. Thankfully, Google’s Accelerated Mobile Pages project has freed most mobile websites of this disaster. So, what is AMP?
According to the world’s trends, online stores should be adapted for mobile users. We’ll pass without notice any disputes on this issue. We’ll also ignore the implementation methods: mobile and responsive themes, applications and separated mobile websites. Let’s simply agree with the following fact: mobile store customers should be just as satisfied with browsing experience as their desktop colleagues.
So be it, then – mobile themes are reasonably necessary. Let’s now find out who spends more time in the online store. Is it a fastidious customer? Or a competitor? Or maybe Tax Authorities? None of the above. This is an admin! But we care about our customers as much as we ignore our managers. I don’t mean that developers don’t think how to make easy-to-use admin panel. They work on desktop devices and develop admin panel for themselves. It sounds justly. But this justice doesn’t work for the admin who decided to check out how it goes in the store during the trip. Read more
This article can serve as a quick reference guide on how to connect mobile themes. To begin using a mobile theme you need just to make several steps. Let’s take the Chаmeleоn theme and try to connect it to the desktop version of the store as an example. Read more
The current global trend indicates the increase of Internet traffic for mobile phones, pads and tables. Many people today spend a free minute just surfing on the Internet, searching for some information, things or events. No wonder that as a consequence we can observe the growing number of online-store visitors, who prefer to make purchases directly from their mobile phones.
As a result, online store owners are beginning to adapt their websites to potential buyers and do their best to facilitate the browsing experience for all customers, including those with mobile devices. A mobile-optimized version of a website is no longer luxury today but a necessity that also shows respect to your customers. But it is important for a mobile version not to fall short of the same convenience and functionality as the main version, which stability and performance has been tested by web designers and proven by thousands of visitors. Therefore, this article we will devote exactly to peculiarities of testing of mobile versions of online stores. Read more
The phrase Mobile Commerce was originally coined in 1997, to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” Many choose to think of Mobile Commerce as meaning “a retail outlet in your customer’s pocket.”
According to BI Intelligence in January 2013, 29% of mobile users have now made a purchase with their phones. Walmart estimated that 40% of all visits to their internet shopping site in December 2012 were from a mobile device. Bank of America predicts $67.1 billion in purchases will be made from mobile devices by European and U.S. shoppers in 2015. (http://en.wikipedia.org/wiki/Mobile_commerce) Read more
Magento 1.7 release is marked not only by the correction of old bugs and new nice features appearance, but also by the emerging of a new mobile interface. The new design looks fresh and catchy as far as it has been completely revised and redrawn in Magento brand colors, which create a unity of style. This theme is perfect for those sites, allowing guests visiting it from mobile phones.
Innovations:
– A new modern appearance, which significantly increases user-friendliness;
– Use of new technologies and techniques (HTML5, CSS3), that makes it easy to support and develop;
Mobile marketing is showing sustained extension and growth for many years already that is why developing a mobile version should become a primary goal for any web-shop owner.
On our side we make everything we can to help our users create simple and attractive mobile solutions.
In this part of our blog you will learn about ways and methods to create, add and administer a mobile theme, about our new extensions and other useful add-ons which our team is so glad to present and share.