Magento and Shopify are well-known technologies used by Ecommerce businesses. No wonder it is hard to choose the one for your online store. To help you decide if you need Shopify or Magento, we prepared a full comparison review. It covers the functionality, price, and scalability of the two platforms: choose wisely and earn more.
Want to send out exclusive emails? First, you need to find a perfect email template. In this article you will learn everything you need to know about email templates in Magento 2. We will discuss dynamic data, internal files of a template, what you can do in the admin panel and how to create a new one with a theme.
Want to start an ecommerce business? Compared to the traditional brick-and-mortar model, online trading may be an unknown field where everything that you can gain and lose is unclear. So, what to expect? Let’s look through the advantages and disadvantages of ecommerce together and figure it out.
Want to find out when is the ideal time to launch your Christmas campaign? Read the article to get all the necessary information and even more. You will discover top ideas for Christmas marketing and find the best way to make a profit at the end of the year.
Want to develop a successful marketing campaign for Black Friday and Cyber Monday? We are ready to tell you the truth about the craziest shopping days. Every year, new trends come out and capture attention. Besides the top strategies for your ecommerce and brick and mortar, we’ve decided to carry out research and share the most interesting social media insights.
Are you interested in generations and their notable traits? In this article, you will learn about two significant age groups – Generation X and Baby Boomers. You might have already heard about the second remarkable group, while the first one may be a complete mystery to you since it is often forgotten by marketers.
A website can do a much greater job for your business development than you think. At the same time, creating this website is not an easy process – it will require a lot of effort from your side. Getting on this path, you need a reliable partner to help you overcome all the challenges. A successful website can only appear based on smooth cooperation between the development team and a business owner.
Back to school shopping causes pain in the parents’ wallets every year, putting thousands of dollars in the merchants’ pockets. In this article, you will get acquainted with the prime statistics figures and learn how to take advantage of this shopping frenzy.
Have you ever wondered who are your customers? How old are they? How do the shopping habits vary among age and generations? In this article, we will define Generation Y and Z, and you will learn how to adjust your marketing tactics to target two biggest generation groups – Millennials and Post-Millenials.
What do you know about your customers? And what do they know about your brand? If you find it hard to answer these questions, it is high time you altered your digital marketing strategy. Your interaction with customers should not be limited by the act of sale and purchase. In case you want to enhance your brand strategy, it’s high time you tried customer engagement marketing.