What does it mean for a company to go green? The words organic, natural and eco friendly are everywhere and the market of reusable items is booming. Find out why you should make your business more environmentally friendly and what eco products are trending today in this article.
The popularity of eco friendly products is good news not only for the people concerned about ecology but for the retailers too. It is profitable to sell reusable and disposable items since most of the people today care about what they buy, use and eat, but on top of that, it also gives a nice feeling of contribution to the global environment protection.
What is Go Green?
Go Green is a famous slogan and a common name of environmental movements around the globe. It unites people who care about nature, want to produce less waste and reduce our ecological footprint on the planet. The main idea of Go Green is in use of eco friendly products, following a sustainable way of living, and, of course, in the Zero Waste concept.
Eco friendly has become a buzzword in advertisements, social media and on TV. Customers love the products with green leaves printed on, minimalistic designs and soft colors that make them think that no chemicals were used in production. However, the first and foremost is to be genuinely environmentally friendly, not just make the product look like it is organic.
Eco friendly business is the one where the decisions are made with the awareness of the consequences to nature. Use of this word makes most people believe that the product is not harmful to the environment and can be recycled. Make sure that you are telling the truth when putting this word on the packaging of your product – do not disappoint your customers and meet their expectations.
Sustainability is one of the most challenging lifestyle concepts to follow. Making your business greener is good, but making it sustainable is a much greater goal which is harder to accomplish. The product can be called sustainable only when it is made from renewable environmentally friendly resources, but besides that, the manufacturing process should also result in some environmental benefits, require minimum energy and cause no pollution.
Zero waste concept focuses on prolonging the life cycle of the purchased item. It’s a significant part of 5R formula: Refuse, Reduce, Recycle, Reuse, and finally, Recompost. Zero Waste activists strive to reduce the number of landfills and incinerators and communicate the idea of multifunctional usage of the products. They do not believe that recycling is an all-pervasive solution. Zero Waste is also about learning to say no to impulse and unplanned purchases and refusing single-use items, plastic packaging, and if possible, packaging at all.
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So, how to get to the point of all of this?
Like everything else, the answer is online. In social media or eco blogs of environmental movements or different organizations like famous Greenpeace, you can find the pollution statistics and check out the examples of green companies to get inspiration.
At the same time, we recommend you to be careful with the sources you get information from. Since the number of eco organizations is increasing, there are also a lot of fake ones – the companies that only pretend to be environmentally concerned. Misleading the customers by claiming the company ‘bio’, ‘vegan’, ‘eco’ or so is known as greenwashing.
The market now is stuffed with so-to-say “green” companies portraying their products not to harm and even contribute to the clean nature, emphasizing their efforts in green initiatives. We hope that you will not become one of them. This is a dark-side marketing strategy that retailers should avoid all around. Many of greenwashers actually spend an incredible amount of their precious time and money on making their products look greener, that they could invest in making it genuinely environmentally friendly.
If you still think that fake eco products can be cheaper and greenwashing marketing strategy can boost your profits, you should know that today people can easily check the credibility of the “green” company online. Such websites as Greenwashing Index and Sins of Greenwashing provide this information for free. The lawsuits from the concerned customers who notice the lying label can cause much greater pain to your wallet than going green for real.
Why Should Brands Go Green?
Going green can turn from a huge problem into an excellent business solution. Promoting eco friendly products is, first of all, a great contribution to reducing the carbon footprint and helping people to uphold our role as high-minded and thoughtful stewards of the planet. But it can also make a profitable business – with the right marketing approach.
Many of your customers believe that going green implies immediately throwing away half of the closet, switching to a restrictive lifestyle and never ever again enjoying those simple things that they love. You can prove them wrong and inspire to try something new and help turn their life on the better, more sustainable path. The industry of eco products is the one where brands become more than just companies people buy from – they share their values and make customers listen.
In social media or company blog, your company can share the most useful tips, research, statistics and inspiring ideas. When more people start to listen to you and follow your advice, you can become an influencer in this industry, and certainly, it will boost the demand for your products.
Go green has already become a classy trend. Customers recognise green brands and appreciate them. The demand for eco products is high as never before, especially among Millennials and Generation Z . They are the ones who will experience the consequences of trashing the planet most, and since Millennials and Generation Z representatives are the main social media and internet users, their awareness about eco problems is much higher than with other generations.
Top brands have already shown examples of how you can combine environment protection initiatives with making a profit for your brand. Adidas has produced 7,000 limited edition sneakers made completely out of plastic recovered from the ocean . The sneakers sold out instantly, and Adidas is set to make a billion dollars from another production of five million pairs. Besides these famous plastic shoes, they also make clothes and sneakers out of recycled polyester which is trending among eco fans.
Another brilliant idea which is catching on now environment supporting coffee shops. The U.S. is the world’s leading consumer of coffee, with Americans drinking over 400 million cups of coffee each day. But, single-use coffee cups are one of the top trashing the planet items to the planet. It was recently calculated that it will take decades to make the entire industry sustainable and cost more than $4 billion and take decades to make the entire sector sustainable .
A great number of “going-friendly” coffee shops offer discounts up to 50% or free pastries for the customers who come with their own cups. It is a win-win solution for both sides that draws the attention of environmentally friendly people and saves some money to the people.
However, it doesn’t mean the focus should be on transforming your store into a green farm. We only offer you to get more aware of the options for any business and leverage the popularity of green tendencies that drive growth, yet helping the environment. Save the plant and get rich, what’s not to like?
Top 20 Eco Friendly Products to Sell Online
A wide range of various products can attract customer groups of different genders and generations. Communicating to clients the importance of modern ecological trend allows you to help them make a better choice, and they will remember your brand as the one that their life started to change with. The following trending products are now in high demand among the people concerned about the environment:
1. Why Sell Сotton Dish Towels?
Eco-cloths are not only made from sustainable materials but also biodegradable. Besides the obvious advantages of natural products, your customers will discover the convenience of cotton towels – they can be simply put in a washing machine. If you design them right, they will definitely add some bright colors to your customers’ kitchens even on a rainy day.
2. Are Reusable Bamboo Utensils well-selling?
Bamboo items look simple, and as we mentioned in our previous article about packaging – simplicity is attractive. Bamboo utensils never melt if left on a heating panel and need no specific chemicals to wash. Also, they remain in good condition much longer than you would think. Need any other reason?
3. Reusable Grocery Bag
And how many plastic bags are already stuck in one of the drawers in your kitchen? Now, guess how many of them will remain on the planet long after your grand-grand children grow up. Eco bags are usually made of woven cotton fibres. They are incredibly stress-resistant and durable, and since they are not transparent, no one will find out you’ve bought one extra Nutella can. And even if the customers do grocery shopping online, they still may want to use a nice looking reusable grocery bag for carrying their regular stuff. Consider informing your customers that they get a discount if they use a reusable bag when picking up a purchased item.
4. Rechargeable Batteries
One pound of carbon dioxide per will not enter the atmosphere for every kilowatt-hour of renewable energy produced. Rechargeable batteries consume fewer resources because recharging is more efficient than buying and making new ones. In the long run, you’ll save money, energy and time. And if using a disposable one, download an app iRecycle to find recycling points for those often-forgotten batteries and electronics items in your bin.
5. Reusable Water Bottle
Usually, one person drinks around one and a half litre of water a day. Imagine how much time you need to the store and purchase trite bottled water? It is not quite an interesting activity. Aside from serving as a reminder to stay hydrated throughout the day, reusable water bottles make your life easier wherever you go. Reusable bottles are stylish – you can choose the shape and color, put a sticker or a glitter, as well as flexible – you can take such a bottle with you while cycling or climbing. Another advantage is that some bottles can hold drinks either cold or hot up to 24 hours.
6. Water-Saving Showerhead
Ten litres is the average amount of water people spend in the shower every minute, and about 50 litres just flow away. And the thing is not only in the water itself but in hot water. The more water is used, the more energy it takes to heat it up. The hot water additionally uses more heating, so you can save some money on electricity bills at a time. The water-saving showerhead works by squeezing the water in small holes, restricting the water flow up to by half, yet keeps the flow regulated and unwavering.
7. Reusable coffee filters
There is no need to explain that coffee remains popular. What a hectic life would it be without this cherished warm drink? In the eco-friendly stylish bamboo cup, of course. But whether you love it with almond or soya milk, the coffee beans have to be brewed somehow. The costs and taste of the coffee depend on the filters. Aside from common recyclable paper filter, the options include metal filters, nylon and even golden ones. A sustainable organic cotton filter seems to balance both. This one absorbs a bit of oil but let the acid flow, and will serve you for years saving you a lot of money.
Eco options can be used for machines as well. Reusable filters fit almost any coffeemaker and are definitely worth buying since a single filter can give much more than a one-off plastic. It is a bit more expensive but can make a coffee for a small coffee shop. And being easier in use you will be enjoying your morning coffee quicker than ever before.
8. Reusable notebooks.
Do you also think that old-fashioned pens and paper notes are more personal and easier to use than laptops? You probably do not want to snap on the laptop during the whole meeting and would prefer writing down regular notes. The reusable notebooks are coming to the stage. Say no to paper waste and your life will never be the same. Scribble down whatever you come up with, make a draft, then another one, then a scheme, and once you are ready, erase everything.
9. Natural cleaning products
We clean our houses with various different chemicals. Maybe they make the rooms smell nicer but do they actually make them cleaner? Many people are already concerned about this problem, especially those who have kids who try to taste everything they come across. So retailers come up with a solution – natural cleaning products. They are claimed to be made out of safer materials. However, the slogan written on the pack is one thing, but the ingredients should be formulated clearly and transparent.
10. Safety razors
You can think that durable razors are a thing from the last age. Then, you will be surprised that they are catching on today. More and more people become aware of the fact that some brands are trying to make our regular replaceable razors quite durable but not enough to last too long – to make you buy another one soon. Safety razors are known to be sharper, they reduce irritations, and shave bumps, while you have only one blade to your skin at a time.
11. Eco-Friendly Phone Case
Eco-friendly, wood, recycled, biodegradable and vegan – what a day! Protect your most usable device with a cute and cool a gentle earth-made case, and you will ditch the plastic habit for sure. Being gentle to the environment, such cases are still durable. The creativity and uniqueness of designs will surely capture your friends’ attention.
12. LED light bulbs
LED bulbs live longer than regular ones and are more effective. 95% of the energy in LEDs is converted, and only 5% is wasted as heat. Less energy use reduces the demand from power plants and decreases greenhouse gas emissions. They are available in many shapes and can fit the craziest design of a light fixture.
13. Artisanal Soap
These pretty little things have become an important part of bath decor and a nice present or souvenir to give. Pure beauty from pure nature. Who wouldn’t like to have this aroma piece of inspiration? Besides the advantages of artisanal soaps, customers realize the downside of chemicals in regular supermarket soaps that they use many times a day and many started to look for a healthier and more sustainable alternative.
14. Reusable diapers
According to global stats, you will need about 8,000 diapers for your child that equals $2500. Since the regular diapers are not recyclable, it is great damage to nature. Reusable diapers will definitely save you tons of money as well as they won’t hurt the environment that hard. They are soft and safe for a child’s skin, and you can just wash it overnight – forget about that stinky bunch in your trash.
15. Natural Clothes
The clothes made of natural materials are much safer to your skin and can be recycled. However, an even better approach is to give your old jeans a new life. Amid a wave of second-hand stores gaining popularity, a series of garments are currently made from the clothes you bought last year. There are places to bring your old clothes: Goodwill or Salvation Army or so. Moreover, bringing an old textile to H&M store gives a 15% discount. You can even donate non-clothing textiles like sheets and towels.
Book is one of those things that makes you richer after you pay for it. There is no doubt about it but how about applying the acquired knowledge to make our consumption level lower. We won’t be able to print all of the ideas of future generations if it takes as many trees as it does today. And here the technology tilts the odds in favor of green solutions. E-books are not only the best friend of a global forest but also so convenient. Download the longest books with just a few clicks and easily carry it with you. No need to struggle with a heavy encyclopedia in a backpack, no need to look for the latest book of your favorite author. Buy it online, download and have at hand anytime.
17. Beeswax food wrap
Beeswax wrap’s main use is food preservation for up to a year, it consists of a coated fabric, and usually cotton and can be wrapped around the food containers or foodstuff itself . It is reusable, composable and allows food to stay fresh for a long time with no electricity involved. After each use, beeswax wrap can be washed and air-dried. Some companies like Bee’s Wrap have already discovered the ramping up popularity of this kitchen wrap and made their special item to sell. They come in different shapes, sizes and designs to meet the needs of anyone.
18. Bamboo toothbrushes
Again, bamboo is a great plant as you can make a lot of durable and handy things from it. Just think about it – how many toothbrushes you use during your life. And they all are made from plastic. Nature won’t thank for this, but it doesn’t mean you can’t have your teeth clean and white with the help of more sustainable solutions. Bamboo toothbrushes are originally antibacterial, biodegradable, and need no energy for material processing, therefore cause no harm to any extent.
19. Plastic-free dental floss
A bamboo toothbrush won’t be enough to keep your teeth bright. Your dentist has probably recommended you to use dental floss at least a few times a week. It’s time to think about it in a sustainable way and switch to an eco-friendly plastic-free and refillable dental floss to give you a shining smile. Usually, it is made of silk or bamboo and causes no damage to the environment.
20. Wooden jewelry and sunglasses
Jewelry often serves as an expression of a person’s mood and style. But any piece of jewelry, even the one you consider favorite today, is likely to find its way to the trash bin sooner or later. The jewelry industry does its best and finds inspiration in a forest breadth. The items have become more durable and truly special.
The wooden jewelry is presented in a wide range of items that also can be exposed to wood burning, and other techniques that aren’t possible to accomplish with other materials. Some items can be made with the help of DIY guides, so the jewelry piece you create will be one-of-a-kind. And to look stylish in the summertime there is a great deal of light handmade sunglasses to choose any design you can imagine.
The market of eco friendly products has been booming over the last 5 years, and now it is time for ecommerce to take a lead. With an opportunity to ship internationally, online shopping can bring more money and breakthrough innovative approaches in the selling eco products worldwide. It is important to produce and promote eco friendly products as well as to keep the manufacturing process sustainable. Small shifts in packaging and energy efficiency will not require much additional expenses or personnel, but it brings joy to the customer and your business.
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Going green allows you to become more self-sufficient and less reliant on electric energy and toxic materials. Today’s market provides a great variety of opportunities for switching to solar energy or cleaner materials and environmentally concerned customers will gladly support you along the way.
The number of people who prefer to shop from the retailers following eco friendly and sustainable trends is increasing. In most cases, they are willing to pay more for eco friendly products even if the options are more limited. Inspire the customers to change their consumer habits for better and make the right choice.