Years of Magento Support for Shiekh Shoes
The go-to online store for street lifestyle culture
Shiekh Shoes is a chain of footwear stores in more than 125 different locations all around the US. Started in 1991, the company has gained awareness and immense popularity amongst consumers as California’s major modern footwear and apparel retailer. Providing high standards of service, Shiekh Shoes position themselves as a retailer that specializes in selling street culture lifestyle footwear. What particularly attracts customers is the company offers for any age and size. Their selection of shoes is quite large and they always have up-to-date shoes which are fashionable. Shoppers appreciate the wide selection of fashionable shoes of various designs from modern street sneakers and stylish clothing to a variety of fancy accessories.
The Shiekh Shoes company asked BelVG to help them with their website improvement. We performed custom Magento development and integrations that boosted their conversion rates and online revenue. The website uses Nextopia as a site search, navigation and merchandising solution and New Relic dashboard to keep an eye on application health. Besides, Zaius is implemented for marketing automation and customer data tracking and Fastly allows the merchants to analyze the web and server traffic patterns in real-time. Moreover, DoubleClick.Net tool is used for advertising and PerimeterX widget is used for bot protection. PayPal Credit, Fast Checkout and Venmo Accept options make payment transactions easier. The website uses Amazon web hosting, Amazon S3 CDN cloud storage and Varnish web server.
Reviewing their business strategy, Shiekh Shoes chose ecommerce and that decision turned out well for them. The company thought of a modern and highly-productive website that would be convenient for both customers and the business owners. In their opinion, the online shop should be flexible and configurable with the opportunity to create loyalty programs, custom newsletters and various raffles.
Magento Commerce turned out to be the perfect match for the company’s requirements. As the target audience of the company are young and active people, Shiekh Shoes paid particular attention to the mobile version of the webstore. BelVG went beyond the initial idea and created a mobile application for both iOS and Android phones.
Making online shopping as easy and intuitive as possible was the motto of this project. The webstore interface should be user-friendly for all those involved. To achieve this, the BelVG team created different kinds of integrations for the website. The Nextopia system was embedded to achieve better search results. This smart site search system allows customers to find what they are looking for in a few seconds.
As a result, business owners increased conversions they made and the sales went up. Moreover, the convenience for the webstore managers was the project’s aim as well. For instance, BelVG introduced RetailOps integration as it is the ERP system that Shiekh Shoes actively uses for their daily operations.
Custom Magento Development
Magento Commerce platform gives business owners excellent opportunities to create great online shops. Cooperation with a team of certified developers, such as BelVG, makes it possible to customize a website and complement it with unique features only your website will have. This is exactly what Shiekh Shoes did.
BelVG empowered Magento functionality by developing a special subscription. It gives every customer an opportunity to receive a package of clothes, created by a professional stylist. The steps are clear: choose a plan, specify frequency, fill out a survey and enjoy your items upon delivery. The individual approach and customization made the Shiekh Shoes online store unique and attractive to customers, improving customer satisfaction and shopping experience.
CTO, Shiekh Shoes