Shiekh Shoes is one of the most famous footwear and apparel retailer on the West Coast of the United States. The headquarters are located in Ontario, CA and operate about 140 stores that you can see in every major mall from Nevada to Tennessee. The product selection is aimed at young adults, featuring athletic footwear and apparel from the world’s most famous brands. Though Shiekh Shoes retail stores are mostly located in shopping malls, they are well aware that the online presence is essential. That’s why Shiekh Shoes turned to us with a very significant task: to develop a new web store on Magento 2 platform. The request was very specific, because they didn’t want a regular web store with the default functionality. Every feature has to be unique and all the functionality should be custom. The sort of tasks like that fall right under our specialization, that we are proud of and famous for.

  • 115K

    products

  • 100+

    brands

  • 30K+

    visitors/day

  • Magento 2commerce
  • Maintenancesince 2015
  • 5Developers

Mobile responsive

Due to the fact that almost half of all visitors use mobile devices to look through the website, it was very important to make a responsive design. Whatever device you would want to use, it will look amazing and convenient for navigation.

shiekh_mob_3 shiekh_mob_2 shiekh_mob_1_1

Challenge

Shiekh Shoes company chose us to create a new web store aimed at mobile eCommerce. After discussing the main key points, we specified these goals:

  • integration with the existing store on ASP.NET;
  • providing high-speed performance: decreasing response time at peak load is unacceptable;
  • scaleability: deploying as many server resources as needed at the moment; automatic instance changing according to load;
  • simple and reliable deployment process: all proved changes should be displayed immediately while being invisible for users;
  • mobile-friendly approach: more than 70% of orders are made with mobile devices;
  • a convenient tool for marketing including standard loyalty campaign, newsletters, raffles, and close interaction with customers via the mobile application.

Homepage

Shiekh Shoes is a famous company and accordingly deserves a unique appearance. Without doubt, there is no design like that on any other website. Custom developed template is astonishing and includes non-standard functionality.

The home page looks out of the ordinary because of its block structure. That was implemented by a special custom Page Builder tool. This tool allows you to create blocks and place any information into it easily whether it is text, image or video.

Catalog

To fulfill customer’s happiness in a shopping process we prepared an easy structure of product display on a category page. Just 4 items in a row, big images and necessary info about each product allows a much faster way to decide what exact product suits you. And, of course, a filter will help you set certain parameters for your search. By clicking the “Filter” button, a filter block appears on the left-hand side and an items grid transforms into a structure with 3 products in a row.

Product page

Each detail, even the smallest one was thought over during product page development. Therefore it presents a product in full measure. You will only find comprehensive information on this page and the large size images will give you a full understanding of how a particular product looks like. A user friendly process of adding to cart is performed with a popup message, that suggest you whether proceed to checkout or continue shopping.

Search

We paid a special attention to search realization. Besides being attractive, Celebros integration gave us extended functionality such as advanced auto-complete, advanced spell-check, faceted navigation, actionable analytics and long tail search.

Checkout

The Checkout process has been divided into two steps: “Shipping” and “Review and Payments”. Now it’s very easy to complete the checkout process without any distractions. Additionally you can see the cart right on the checkout page with all the products.

Backend

Backend work of Magento 2 is quite complex and could be performed only by a highly qualified developer. With BelVG team you can be absolutely sure that this work will be done properly.

  • PRODUCT TYPES. All the products have size attribute. Color difference is defined by the related products.
  • PAYMENT SYSTEM. Braintree and Paypal payments are used by Shiekh Shoes company.
  • CUSTOMER CARE SERVICE. Every visitor has an ability to get in touch through the special pop-up form in the right-down corner.
  • IMPORT/EXPORT. It was carried out from the current system through the API. We performed integration with Retail OPS: we receive products without feeds from the system and then import them. At the same time we send order details data to the Retail OPS system.
  • SHIPPING. Shiekh Shoes uses the two most famous shipping methods: UPS service and USPS delivery.
  • SERVER LOAD AND CONFIGURATION.Amazon hosting. Using FASTLY real-time network.