MuscleFood Ltd founded in 2013 by Darren Beale, today is known as an online food retailer located in the UK. Originally started as a bodybuilders’ food supplying company it has transformed into the webstore selling healthy food and shipping it throughout the whole of the UK. To cut expenses, Muscle Food sources products directly from British meat suppliers and sells lean meats and a wide range of supplements online. The fast growth of the business has become possible thanks to numerous loyal followers among fitness enthusiasts and professionals, including celebrities and sportspeople. In 2015, Muscle Food started to offer their clients the first protein pizza in UK. In January 2018 with £10m investment received from BGF, the head of Muscle Food Darren Beale is planning to have one more center in Europe. Later in 2018, MuscleFood Ltd got the Specialist Online Retailer of the Year award at the Grocer Gold Awards. Helping people to achieve their health and fitness goals, the company gains even more popularity, which is crucial for expansion in the health food industry.
We developed mobile version of the website and on this screenshot you can check how it looks:
It is almost impossible to create an action plan of webstore development and support without managing a deep and complete audit. BelVG started its cooperation with MuscleFood with an assessment of their webstore performance. Having a multi-year experience in Magento development, we conveniently understood the webstore’s bottlenecks and found out ways to solve them. Seeing the whole picture, MuscleFood was able to evaluate the status of their store and decide what to do. With such a clear vision, we performed a transparent cooperation as much as possible.
The appearance of the webstore requires the complete attention of the development team. Customers won’t be able to assess the readability and quality of the code, but they will notice the webstores beauty and usability. User-friendly, clear and understandable design plays a significant role in webstore success. There are tons of already created themes for Magento-based stores that are compatible with different shop types. But with the help of experienced developers, webstore owners can always create a custom theme depending on their online store requirements. BelVG transformed MuscleFood’s mock-ups into a unique and optimized Magento theme.
Webstore optimization is an endless but mandatory process. It is one of the main requirements to get higher ranking and attract more users. As Magento is a pioneer in the sphere of ecommerce, they provide their clients with multiple optimization opportunities. Having a qualified development partner make this process even more easier. During cooperation with MuscleFood, BelVG optimized their webstore from both back and frontend points of view. We were able to streamline the online store and to significantly improve its performance.