Magento is downloaded about 5,000 every day. There are nearly 75,000 Magento website examples in the USA only. But the platform is considered expensive and complex, so why do some businesses pay about $100,000 per year to maintain the online stores on this platform? We have picked 19 top Magento sites of world-known brands from 7 industries and explain by their example what Magento is capable of.
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Beauty and Health
Beauty and health industry dictates the special rules for the websites. They have to create a splendid online experience, for example, offering:
- Detailed product descriptions and photographs to give as much information as possible through visual content as customers want to be sure that they are buying the right product.
- Social media feed integration to ensure connection with potential customers via different channels. Most of the target audience from this industry are active users of Instagram, TikTok, YouTube.
- Integration with other sales channels to ease up inventory management for the shop managers. It is required because most of the online stores in this industry have brick and mortar stores too.
- Smart search that can help customers find what they need even if they enter just an ingredient of a health product that they are looking for.
We’ve chosen several examples of the beauty and health companies that use Magento to create websites with robust functionalities.
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Sigma Beauty is a huge international business in the beauty industry. The company sells via more than 250 retailers in 70 countries. Their website powered by Magento is a good example of a platform that meets both B2B and B2C requirements.
They decided to switch to Magento Commerce in 2018 in order to increase the website speedload, handle the traffic peaks during holiday season and marketing campaigns. They chose the platform for its flexibility, powerful B2B suite, as well as Magento Commerce Cloud AWS-based infrastructure.
Considering its B2B functionality, Magento allowed implementing separate storefronts with different prices for B2B and B2C customers. The product info was also different for the storefronts: B2B website included additional data like UPC codes. Both storefronts were managed from one admin panel.
After switching to Magento Commerce the store load time decreased by 3 seconds. The website theme is also decent, including a possibility of a quick shopping experience.
Convenient checkout with standard checkout process allows paying by bank card, PayPal, or an afterpay. Purchase via the Amazon account is also available, no need to fill in the payment and address information.
The site has an Instagram feed on product pages. It means you can have a look at the Instagram pictures on the product page.
There are some integrations with platforms for managing and analyzing marketing campaigns, and monitoring user behavior on the website.
Byredo was the first business to launch a Magento 2 website in the UK. The brand offers perfume, body and hand care, accessories. The main goal was to create a global solution with different storefronts for every country. There are now several shops with various currencies and localized content for every region.
The website is light, full of quality visual and text content which is perfect for the industry. It’s also user-friendly. For example, the site is integrated with a smart search engine that connects with the user’s search and purchase history. It displays search suggestions taking into account this information.
The online store also gives an opportunity to buy a digital gift card and send it to any recipient address. Users just need to fill in the sender’s and recipient’s contact information, then pay for the card.
Another interesting example of Magento usage from this category is the website of the German company that sells health rather than products. The company creates training and nutrition plans, helping users to stay healthy.
There are several interesting features on the site besides an appealing design.
- User and Coach interfaces – the website has two different interfaces. The user interface allows tracking users’ progress, paying for subscriptions, and entering the Media Library. The coach interface is for Lauftraining coaches, they can track their customers activity, change their plans and send them messages.
- Nutritional and training plan creation – the site collects and processes user data to create individual plans according to users’ parameters and goals. After the basic plans are created they are available for users, but also for coaches who can change them via their interface to offer a more personalized approach.
- The possibility to add groceries to the shopping list – users can see the nutrition plan for the next week and add the groceries to the shopping list in the required quantity.
- Integration with fitness watch – the website has an integration with fitness watch so that the system can track the users progress during the run and exercise sessions.
- Email and message notification – there are several rules on the site that when triggered send a notification to a user reminding them of training, nutrition, etc.
It is also significant to talk about the website speed load. According to the Pingdom, it loads in less than a second despite the great amount of video and visual content.
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The car industry ecommerce websites have their distinct features. They should be stylish, functional and simple to use as the cars they represent. Even if the website itself sells related products and not cars or only allows to see a catalog of models and their specification. Besides great UX there are several features that are frequently required on these sites:
- Rich content – the concept of rich content with informative pictures and selling copies that tell a story rather than just describe a product.
- Configurable products – most of the cars can be modified with various equipment and software, so configurable products are a must.
- Calculators – mostly they are necessary to calculate the price of the car with all taxes and additional charges.
If the company sells spare parts or different brands, besides rich content they have to provide users with smart search. The one that can find the parts or accessories for a specific car according to its model or even modification.
Land Rover shop
Land Rover has an official website, a part of which is an accessories and clothing store on Magento platform. The site is a clear reflection of the brand’s identity. What is more, the online shop is pretty intuitive.
For example, one of the small things that both enhances UX and shows brand identity on the web store is preview pictures on the menu. Every category on the menu has a picture showing what products you’ll see on the page.
Also, there is a decent product preview on the catalog page – the image of the product changes when you hover over it. It allows users to see more pictures before going to the product page directly.
The website allows users to track orders and process returns. It is a multi store so there are several storefronts for different regions. Each of them has its prices, product range, payment and shipping methods. For example, the checkouts are different for German and British storefronts as well as payment methods and delivery.
This site represents the only car model – the first Jaguar’s fully-electric car Jaguar I-PACE. The home page is stylish, with minimalistic but elegant design. But that is not the main thing about it.
The website consists of a four-step progress bar that is a convenient way for users to choose the Jaguar I-PACE modification they want. Taking these four steps, users create a personalized product with the color they want and necessary equipment.
The last step is a custom checkout that allows sending a request for the personalized car and printing a check.
The solution is simple yet very unusual as it does not have a catalog and is focused on creating the only configurable product.
Clothing and Shoes
Fashion stores focus must be on the visual content, same as beauty online stores. It is essential for the conversion rate, that users can easily find what they want and understand according to the pictures if the clothing fits them. Returns are also must-have, as well as:
- Simple, clean navigation – it shouldn’t be difficult to set up filters and find the required category.
- High quality imagery and video – visual representation is a must for the fashion industry.
- Reassuring policies – users must know that they can safely pay for the product, it will be delivered in time, and product return is available.
- Product reviews – the users’ reviews for the product increase the loyalty and trust to the store.
- Cross-selling – it is a common feature for many online stores, but in the fashion industry people are more likely to buy the whole outfit rather than one piece of clothing.
- Size guides – every brand can have a little bit different sizing, but customers must be sure that they are buying the right size, that is why it is important to add a size guide to every product page.
These features are basics for clothing and shoes online stores, but the websites we describe have more.
Paul Smith is a popular British designer. The company has had a Magento website since 2012. Over time the brand understood that more than half of their traffic came from mobile devices and their popularity in the world was getting bigger. So they decided to switch to Magento Commerce, upgrading the site.
Now, the Paul Smith website is a good example of a customized online store. It has intuitive navigation. The visual content is modern, bright, and perfectly reflects the brand’s identity. It includes the mobile experience with clear listings and accessible links.
The website has a standard Magento Commerce checkout with an opportunity to use Amazon Express Checkout.
There is also a possibility to add products to your wish list and share it with your friends.
Magento platform provides the brand with an omnichannel experience. All orders are transferred to the ERP using the API and are processed by the dispatch team at the central warehouse.
Helly Hansen is a well-known pioneering brand of sports apparel, mainly they produce clothes for winter sports.
The brand was one of the firsts companies using Magento Enterprise Cloud edition, now called Adobe Commerce Cloud. The main reason to choose Magento was the need to expand their business globally. Now the company has more than 50 stores with different languages, payment and shipping methods.
The brand also wanted a platform that answered their mobile-first approach, giving their mobile users a nice experience.
The website itself is very user-friendly and appealing: the design has a lot of air, as well as reflects the brand’s identity.
The users benefit from a smart AI-powered search with drop-down results and detailed menu.
It also has an easily navigated product and catalog pages. For example, on the catalog page the user can switch between colors in the product preview to see how it looks and if the cost is different for different colors.
On the product page users can get all the information about the item they need. And choose a relevant size. The special feature here is that besides a size guide the website offers a size calculator that offers the clothing that fits users better accordigng to their height, weight and the body type. Interestingly, users do not need to measure their waist or chest, they simply choose the appropriate description. The site then saves the information about user body type and offers relevant sizes for every product.
Another feature is the reviews on the product page. Users can sort them by the topic, choosing the tag they’re interested in, for example size or color. Then the website sorts reviews and highlights the relevant parts of the review according to the tag.
The checkout page has only one step, meaning the address and payment information are located on the same page. As 60% of users make purchases via mobile this type of checkout leads to higher conversion rate.
The website is also integrated with marketing and selling platforms to enhance marketing campaigns and synchronize them in different channels. There are also several extensions that analyze customers’ behavior in order to find weak points that lower conversion rate.
Savile Row Co
Savile Row Co is the luxury shirt tailor from London that is famous around the world. It needed a robust website to manage all the purchases from different countries.
The main feature of the online store is the chance to order made-to-measure shirts and suits. The registered users can choose the style of the shirt, change any detail, add their measurements to get a perfectly fit piece of clothing. Any ready-made shirt can also be changed slightly to the user’s taste.
The website has a custom checkout with 4 steps and users can pay via their Amazon accounts, use PayPal, or Google Pay.
Savile Row Co stands for security. For example, while receiving a digital gift card the user has to add its information to their account, thus ensuring that no one else will use it. This functionality is also integrated with the Savile Row Co ERP system, so the company can track users’ activity on the gift cards: when it was bought and redeemed.
Another interesting feature is the website integration with Trustpilot. While leaving a review to the product, the customer automatically leaves it in Trustpilot. The integration works the other way too. The website also configured the notifications from Trustpilot. After some time of using the product, Trustpilot sends users notification asking them to leave a review on the company and cloths they have bought.
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Food and Drinks
We cannot taste the product online. That is why food & beverage websites have to work with a content-based approach a lot. As they have to show and tell their customers how great their products taste. A content-based approach means:
- Lots of pictures of how the product is used
- Videos of people enjoying it
- Recipes, ideas and usage tips
And as most products have an expiration date, the web owners should be very flexible with delivery.
Monin is a French producer of syrups, toppings, and liqueurs. The company’s marketing strategy is based on the content-rich approach, so the website is integrated with WordPress blog and an email automated platform. There is a recipes and techniques section where you can add products to the shopping cart right from the recipe page, continuing reading posts for more inspiration.
The website is also a multistore. The company has different stores for different regions, they have their own prices, functionality, and content. Direct purchases from the site are not available for Asia and some other regions, but the users still can read recipes and find the retailer in their country.
Coca-Cola store website is a treasury of configurable products and gifts. It has a great UI and is made to engage users into the gift purchase.
The company’s campaign Share a Coke went far beyond bottles with different names. Now on the Coca-Cola webstore, users can create a customized bottle or six-pack, as well as clothes, glasses, and other gifts. Every product is configurable in its own way. After designing, the customer can put it in the shopping cart or add it to the wishlist. The store is focused on the holiday season and gifts, so the shopping cart is a little bit different with the functionality to add a gift message to the purchase.
The store speed is worth mentioning. Although the website is full of visual content and customizable products, the developers managed to keep the speedload on the mark of about one second.
Caskers is a New York seller of rare whiskeys and spirits. The website’s goal is to provide VIP experience to their customers, make them become a part of the community rather than buy a single bottle of whiskey. The approach explains all the features that the site has.
One of the most interesting functionalities is the Caskers Concierge. This online feature helps to find a perfect spirit as a gift. Users take a quiz stating the type of spirit a receiver likes and the flavor he or she dislikes, the occasion and the price range. After that the concierge generates the suggestions for the spirits that fit as a gift for the particular person and occasion.
Another feature of the website is the subscription to the club. Users can subscribe to the American Whiskey Club and the World of Whiskey Club. The first option offers only spirits produced in America. The second one offers Irish, Japanese and others. When subscribed, the member gets two bottles of whiskeys of the selected type every three months.
The website also has a decent product preview with a short description of spirits, shipment tracking, and integration with their own order fulfillment system to manage products.
Hardware and Appliances
Content is a king for Hardware & Appliances ecommerce websites. But besides good product descriptions and detailed guide, most of these sites should have:
- Smart search – users should be able to find a necessary product even when they are not sure what exactly the name of the product is.
- Focus on both B2B and B2C – most Hardware & Appliances companies have both types of customers.
- Focus on the product and not the design – unlike fashion or beauty websites, these online stores are more likely to sell a product rather than the lifestyle.
TechniekSpecialist is a seller of machine parts from the Netherlands. The company’s website is a good Magento store example for the Appliance industry. Besides selling aluminum profile systems and pipe connectors to individuals or DIY specialists the company focuses on B2B.
The B2B customers are one of the reasons why the company needed a robust platform that can be integrated with their order and fulfillment systems. But they also needed a user-friendly storefront for customers.
The TechniekSpecialist website is not just an online shop. It also contains guides, technical materials, and other helpful information about their products. The store is pretty simple: with a clear catalog page and all the necessary functions. Although it did miss a preview feature that allows users to learn more about the item without going to the product page.
The product page is also typical: you can choose the product configuration there and read more information about it. The website perfectly fits its industry – it offers technical documentation, contains a lot of information about the product and has a simple yet intuitive design.
KAP Diagnostics distributes vehicle diagnostic equipment and software. It is located in the UK, but is known all around Europe.
The company has an easily-navigated website with simple design the purpose of which is to focus on the product and services the company offers. It is responsive and looks as logical on mobile devices as on the desktop.
Company targeted its website at the B2B audience so the catalog page is simple with minimum information. But users can learn more about the product by hovering a mouse over the it, and see the dynamic preview of product details. Such dynamic output of the information allows users to get basic details without overloading the page with text.
Another feature is that the KAP Diagnostics site uses the system of Customer ID. It means that after the registration each user is assigned with their personal ID number. All information on the purchase history is saved in the system under that number. Based on this information, the system sends them relevant helpful information about their products, and the users can check their purchase history at any moment.
As the company is focused on B2B users, the customer ID system allows them to have different managers’ accounts under one ID, so they can have a mutual purchase history to avoid confusion while buying equipment.
The website is also notable as it has a huge knowledge base with videos, guides, and helpful materials.
An Australian company that sells a wide range of batteries, chargers, and grips. The company has a nice positioning: “Technology should make our lives easier, not make us less human.”
The interesting part of the website is that its first and main block of the homepage are search bars, allowing users to find what they need without going to the menu.
As in case with most ecommerce sites users have to log in to enjoy some features such as automated newsletters, back-in-stock notifications, track purchase history and existing orders. The account is created automatically when you place your first order.
The online store is able to handle returns, different delivery and payment methods as credit or debit card, PayPal, Bank Deposit, cheque, money order. The checkout has one step only, meaning users can place all information about them on one page.
Home and Garden
As with the case of fashion websites, home and garden online stores must be visual:
- Lots of aesthetic high-quality pictures,
- Decor ideas
- Integration with Pinterest or Instagram feed.
Yet usability and simple navigation are also a must, as the main goal of the website is to sell by showing the product, rather than just admire beautiful furniture.
Cox & Cox
Cox & Cox is a furniture, and textiles retailer based in the UK. They have decided to migrate their Magento 1 website to Magento 2 in 2017. The focus was on the platform that offers multiple functionalities as they also wanted to integrate their online store with the ERP and warehouse systems.
The result is a stylish and comfy website packed with visual content. Despite the great variety of pictures its speedload remains under 2 seconds according to the Pingdom. With the focus on the nice pictures, the site also gives users an opportunity to share their product on Pinterest.
One of the things you notice first on the website is a simple, yet informative drop-down navigation menu that gives a clear image of what you will find in the category page.
The product page is decent. Beside a lot of beautiful product photos and details, they integrated a buyer’s note with a beautiful description of the furniture as well as useful tips on how to choose the right product.
To make the checkout process easy, the website is integrated with the Klarna system. It has a two-step checkout where you can choose shipping and payment methods, including a credit payment.
Tom Dixon website is very stylish just like the product they produce, which includes lightning, furniture and accessories.
It has an unusual category layout. The product page is clean with only necessary information that leaves a lot of space for stylish high-quality photos. The side bar with product information is pinned so that users can scroll images without losing the description and CTA elements. There are also informative materials on the product page that users can download including press releases, pictures, and technical specifications.
The website has a large amount of information: texts, pictures, and videos about the products, its story, usage.
There is also a page integrated with Instagram feed. If an author of the picture gives permission, the brand shares the picture on the page and adds its price.
The website tells a story of the brand, instead of just selling furniture pieces.
Blaha Gartenmoebel is an Austrian outdoor furniture retailer with a long history going back to 50 years ago.
The website is integrated with the ERP system used in brick-and-mortar stores to create one system with offline and online sales channels. It also has such custom features as automatic delivery cost calculation. This feature allows users to automatically calculate the delivery cost according to the distance between warehouse and shipping address.
The brand also thought of their mobile users, so the design is fully responsive. And on the checkout there is one step only, to make it quick for users.
Selling jewelry online is not that easy, as people tend to see and try it on before buying a pricey product. That is why jewelry online stores must be both appealing and trustworthy. Some common features for the jewelry stores are:
- PageSpeed load – these websites contain a lot of visual content including videos, but users should be able to see it quickly
- Inventory software – the product is expensive so inventory management must be very transparent and integrate offline and online stores.
- About us and terms and conditions – these pages are a must to increase users’ trust and ensure them that their data is safe with you.
- Various payment methods – standard card payment, paypal, Amazon account and also credit payment, you need to provide all methods your customers can use.
An American jewelry company that gives the opportunity to buy and customize the pearl necklaces, adding different pearls and changing the type of the chain. The products are viewed mostly as gifts for children.
The website is simple and intuitive. It has:
- Configurable products – every product on the site is configurable. You can choose the chain for your necklace, number and type of pearls.
- Integration with email marketing platforms – the company performs a strong content-based marketing campaign, the website is rich in videos, texts, and pictures. They focus on those clients who want to add one more pearl to their necklaces on every birthday or anniversary. This is why it’s important to set up some notifications for the users. So an integration with email service is a must for the brand.
- Custom checkout – the checkout is different from the Magento default one. All the stages are combined on one page, making it comfortable for users to fill.
Despite a great variety of video content, the website managed to keep the speedload under 2 sec.
Catbird is a Magento website example in the jewelry industry. It’s an American company that was founded in 2004 as a small business and now is known worldwide.
The website has several features that make it comfortable for users and the owner.
- Integration with an Instagram feed – you can see Instagram pictures on the main page and go to the product page from these photos.
- Integration with analytical platforms like Customer Lifecycle Management platform for Web Apps and ecommerce and online user experience optimization service.
- Marketing tools like abandoned cart recovery, and lead generation service.
This online store is also very stylish. It shows the brand’s identity in every picture. It has good preview pictures that change when users hover a mouse over them. The product page is decent, it has lots of information about the jewelry and possibility to add them to the wishlist if a user is registered on the website. The two-step checkout allows users to pay via bank card, PayPal or take interest-free credit.
Most brands choose Magento for their ecommerce business when they need a store with custom features or a website with different storefronts. Magento offers flexibility on this question and basically allows building any feature you think of. But while making your site unique, don’t forget that there are industry standards that users expect to see. So the perfect combination is the website that complies with best practices and uses custom features and integrations the competitors do not have.