Custom Theme Development for Caskers

Take pride in what you drink

Owning a store full of high-quality products is a dream of every aspiring entrepreneur. Two friends fulfilled their dreams and created an online store of craft alcoholic drinks in New York City. These two Harvard Law School graduates started their business in 2012. They have been successfully providing customers with rare beverages since then. Caskers online store is a unique place where visitors can look around the cellar, learn about hundreds of available drinks and purchase the spirit that suits their tastes best.


The company Caskers was looking for true experts in ecommerce to migrate their webstore to Magento 2 and carry out several integrations and customizations. They decided to reach out to BelVG and we successfully developed the club subscription system for this project, integrated WMS and complemented it with a tracking code improving customer shopping experience. The Caskers website also has Google PageSpeed open-source module for performance optimization and Google Remarketing tool for retargeting-based advertising. With Sendgrid cloud-based email infrastructure, it is possible to create transactional emails and efficiently manage email delivery. Thanks to the DoubleClick instrument Caskers can organize ad stacks easily.


Migration to Magento 2


The company was eager to grow and move forward with a solution that would be innovative, relevant and familiar for both webstore admin and customers alike. Previously they used Magento 1, so Magento 2 appeared to be the most appropriate solution. With this requirement, the challenge for BelVG was to upgrade the ecommerce platform version with all their previous customers, products, orders, gift cards and urls.


Moreover, we completely preserved the website design with a particular focus on habitual customer behavior in the online store. The Caskers website uses Google PageSpeed open-source module that optimizes website performance automatically. Besides, Facebook Signal helps surface relevant trends, photos, videos and posts from Facebook and Instagram to use in storytelling and reporting. With Pinterest Conversion Tracking it is possible to track actions that people take on your website after viewing the promoted pin.


Magento Integration


As in every business, Caskers has certain software applications that help them in their daily routine, such as products, orders and stock balance monitoring. It was important for the company to integrate their own custom warehouse management system (WMS) into the Magento 2 website. We successfully integrated it and also complemented the WMS with an opportunity to create a tracking code and keep an eye on every order. This function is aimed at improving customer shopping experience and making the process of product purchase and shipment more user-friendly.


The Caskers website uses Google Analytics to convey thorough analysis of website users. In addition, New Relic is implemented to control application health and availability while monitoring the real user experience. The ecommerce website uses PayPal Checkout allowing customers to conduct payments via PayPal gateway.


Custom Magento Development


Magento 2 has established itself as a flexible ecommerce platform with a possibility to transform almost every client’s requirement into a webstore feature, so Cascers decided to resort to this extremely customizable solution. Besides, BelVG performed the club subscription system development for this project. The point of this feature is to allow customers to join one of the three whiskey clubs and to receive high-quality spirit every three months. Club members can stop and renew the subscription in just a few clicks. It is also possible to purchase a club membership for a specified period for friends, families and colleagues.


BelVG developed a separate checkout for club members, and all the subscriptions are integrated into a client’s custom WMS. Custom Magento theme development is an important issue when you resolve to create a unique ecommerce website. The BelVG Magento team integrated a template that was created with the Caskers’ design in mind. A branded responsive theme appeared to be the groundbreaking innovation that resulted in user experience improvement and increased brand awareness.

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