The world of eyelash extensions.

Lashtrays is an Estonian online store of eyelashes, glue, cleansers, and tools. Store owners put special attention to the quality of the products. The store works only with robust suppliers and manufacturer’s brands to provide customers with stable products characteristics. As in the beauty industry, a lot depends on the makeup artist and their techniques. Lashtrays offers eyelash and tools from a variety of manufacturers so that everyone can find the perfect products they would like to work with. Such a severe approach to the online store catalogue turns Lashtrays into the best place to buy eyelash extensions in Estonia.


Magento 2 Development


Working in the extremely competitive beauty industry, Lashtrays was looking for an ecommerce solution that would allow the company to stand out from the competitors. The main requirement was to choose a platform that would be easy to scale and grow into a multistore working in the international market. Having undertaken comprehensive research, Lashtrays decided to build its online store based on the Magento 2 platform. As a certified Magento partner, BelVG was entrusted to manage the Magento 2 development from scratch. Our dedicated team combined Lashtrays ecommerce requirements with Magento opportunities to deliver an innovative online store with custom functionality. Following a customer-centric approach, we accompanied our client during the whole development process. Thus, at the very beginning of our cooperation, BelVG consulted Lashtrays on server choice and settings as it is a key element for great Magento performance and stability.


Custom Magento Development


When working on Lashtrays ecommerce website development, BelVG developers proved their expertise and created an outstanding store with a unique Magento functionality. Customers are at the heart of Lashtrays business. At that point, BelVG created a configurable product box option that everyone could build based on personal requirements. To make Lashtrays approach as personal as never before, our skilful developers implemented an unpaid order function. It provides customers with the opportunity to complete an already created order and pay for the desired item later. As our client aimed to make their online store flexible for customers, the BelVG team added an auto account creation option for Magento 2. Every time a guest user completes an order, an account is created automatically, and the system sends login information to the specified email address. Moreover, once a customer uses an email address which was listed in the system to complete the order – even without login in before checking out – they are able to see order details in their account later. Such an approach to development helped to minimize the abandoned cart percentage.


Magento Integration


Lashtrays is an Estonia-based online store. With this in mind, the BelVG team delivered an ecommerce website adapted for the local market requirements. Working closely with Lashtrays, we not only integrated the Estonian language pack into Magento 2, but also spent a lot of time ensuring there were correct translations of every website section and button. BelVG expert developers built custom extensions to manage local shipping and payment integrations. Customers could choose within SmartPost, DPD pickup, Omniva, DPD kuller shipping systems and Swedbank, SEB bank, LHV bank, Luminor bank and bank transfer payment opportunities. Such a variety of options turned Lashtrays website into the best place for online shopping. We also managed our client’s Magento 2 integration with a custom WMS system. As a result, Lashtrays gets a first-class Magento 2 website ready to receive orders and grow.


Magento Webdesign


Custom webdesign is an excellent opportunity to control all aspects of the online store and get the result you’ll be fully satisfied with. When working with Lashtrays, BelVG’s team did their best to transform our client’s wishes into a design – delivering a unique website that is inviting to visitors and turns them into customers and brand ambassadors. There is no element in the BeIVG-designed Lashtrays online store that would need elaboration. Everything from product pages to custom checkouts were created to share the brand vision. Clean and smart design we delivered and fully optimized for every device and browser – and mobile-first from the start. Together with Lashtrays, we created an online store that is ready to grow and win new markets.


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