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54 Custom Magento Modules for Blaha Gartenmöbel

The largest outdoor furniture store in Europe.

Blaha Gartenmöbel is a family business from Austria. Started more than 50 years ago, it is now a major outdoor furniture retailer with the biggest brick-and-mortar store in Europe. Just try to imagine 10,000 m2 of exhibition space, and you will understand – it is a serious and well-established business. At the same time, every customer can visit the Blaha Gartenmöbel webstore and have a detailed overview of their offers.There is a wide selection of products in the Blaha Gartenmöbel catalogue. Everything for comfortable and casual outdoor living can be found there: from parasols to various barbecue accessories.

 

The main goal of Blaha Gartenmöbel was improving their website with Magento 2 migration. Moreover, we integrated the ERP system and performed customization services, such as automatic delivery cost calculation and others. As a result, 54 custom modules were added by our devoted team of professionals. Today, the website also contains  MailChimp as a mailing delivery and support service and OWL Carousel widget. With DoubleClick the merchants can organize ad stacks easily.

29%

Increase in traffic

33%

Increase in mobile traffic

38%

Increase in organic page views

17%

Increase in speed
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Migration to Magento 2

 

Initially, Blaha Gartenmöbel had a plain PHP written website. Such an old-fashioned style posed harm to the image of the company in the eyes of buyers. It was decided to create an up-to-date webstore that will be more appropriate for mobile devices, responsive websites and modern ecommerce. The website uses MailChimp as a mailing delivery and support service. OWL Carousel allows creating an amazing responsive carousel slider which is fully customisable and boosts mobile browsing experience.

 

Having made a market research, Blaha Gartenmöbel decided to launch a Magento 2 based webstore as it was the perfect solution to meet their requirements. This ecommerce system itself can be scaled up without any loss of functionality and can be adapted to ever-increasing business needs. On the basis of successful experience with Magento, BelVG was selected as an ecommerce development company to create an appropriate online store. Our team of software engineers managed to successfully perform migration to Magento 2 and increase the efficiency of their online store.

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Magento Integration

 

Blaha Gartenmöbel is a long-standing company with well-established business processes. The webstore was conceived to be a new sales channel that will work together with their brick-and-mortar store. BelVG’s purpose was to integrate ecommerce into a general business strategy smoothly and naturally. To achieve this aim, our developers integrated the ERP system used in the physical store into the online store.

 

For Blaha Gartenmöbel BelVG embedded Microsoft Axapta ERP system into the Magento 2 webstore. It allows users to manage orders, products and customers from both sales channels in one system. The website uses DoubleClick to help in organizing ad stacks and selling advertising inventory more efficiently. Moreover, the Facebook Pixel advertising tool is used to collect data and track conversions from Facebook ads.

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Custom Magento Development

 

Magento is an open-source ecommerce system. With the correct approach it allows to customize a webstore according to any business needs. The BelVG team demonstrated a deep understanding of Blaha Gartenmöbel business and created a special shipping extension for their webstore. With this custom developed product, it is now possible to automatically calculate the delivery cost according to the distance between warehouse and shipping address.

 

This extension significantly simplified the webstore manager’s work. Altogether, BelVG created 54 custom modules of different complexity for the Blaha Gartenmöbel webstore. All the developed plugins for Magento 2 are compatible with each other and help create a webstore according to any taste.

Founded in

1950

Exhibition space

10.000 m2

Man hours

250

Tasks completed

100

Review - Blaha

Georg Schönleitner,

owner, Blaha Gartenmöbel

Review - Blaha

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