Daily routine includes rushing to workplaces. To get to work most people use public transport and thereby become potential customers. They kill time browsing through favorite social networking services via smartphones and tablets and with the help of shared materials or advertisement links end up on your store.
Mobile templates developers should take into consideration that people usually use mobile devices on the go, with environment all moving and shaky. It’s hard to enjoy intricate website design like that; links readability and navigation usability should be emphasized. The user should hit Add to Cart and Add Wishlist buttons quickly and easily. That’s why it’s essential to display important information only, taking into account your store specificity. For instance, if your site is for a restaurant, it would be reasonable to highlight the Contacts link and the guest will not visit your competitor after some mistake in the door.
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Load speed of the site is important as well because the user will leave the page if its content takes long to appear. That’s why it’s important to use separate mobile theme for the store. It will not load unnecessary blocks and speed up the load time. In addition, you can create a unique, mobile-only content.
As of today, Prestashop released the mobile theme in form of a module with flexible settings to configure the template perfectly. This module is however compatible with Prestashop 1.4 version only.
There is a lite mobile template for Prestashop 1.5, located in the same folder with a desktop theme. It is loaded whenever the user enters your site from the mobile device. jQuery Mobile -based, it actually looks quite good. However, the theme cannot be managed in the back-office for obvious reasons – it isn’t there.
There are some front-end issues, but they all are easy to fix. I suppose Prestashop team upgrades 1.5 version at the moment so that we could see the same mobile template for the latest version.
If you use Google Analytics, pay attention to the devices customers visited your store with. Maybe you should consider developing a mobile version of your site?