Google Analytics is a virtual Chuck Norris in web analytics software that provides admins with necessary tools for collecting website statistics. ECommerce sites need web analytics software too. Google Analytics collects two types of eCommerce data: order data and product data. Order data include general information about orders (order ID, store name, grand total, tax, shipping, city, region & country) while product data incorporate information about every order item (order ID, SKU, product name, product price & quantity). It works like typical Google Analytics service, but only for checkout success page.
Usually Magento gives you the detailed order statistics, but you can’t relate it to page views or keywords. If you don’t know what increases your sales (SEO, email campaign, advertising), you can not manage advertising budget correctly. Statistics grants you successful advertising campaigns and increased ROI accordingly.
Working with Google Analytics in Magento, you may have wondered now and then, why it is not functioning in a proper way. A typical problem occurs when your store name includes symbols like single-quote, for instance, Molly’s Dolls or L’enchantement. No challenge anymore. We offer you to download this bugfix for Magento 1.5-1.6.2. Enjoy your smooth statistics gathering!