Independence Day is an important national holiday that can’t be missed. While the whole country was celebrating, ecommerce managers stayed focused and suggested their customers some special fourth of July deals. We take a look at top American brands to show you how they implemented the patriotism into a marketing strategy. Keep these ideas in mind and take lessons from market leaders.
Independence Day sales
It is probably the most popular marketing activity. And this is understandable: the method is clear, simple and easy to implement. Moreover, it is suitable for businesses of all types and sizes. Simply create a promo code and voila, it’s done!
If you think that ordinary slider is too simple or even boring, you can always use animation. Sheikh Shoes is a great example. By the way, we were the ones, who created their new webstore.
Don’t want to create a promo code? You can offer a limited time discount. But don’t forget to mention it on your website. Red background will be perfect: bright, patriotic and draws customers attention.
4th of July special offers
Customers like special offers, interesting collaborations, surprises, and presents. Especially when holiday spirit is in the air. Use some of the mentioned points, as Jeep did, to please your customers and you will definitely like the feedback.
Free shipping opportunity
We are sure you have already noticed, that free shipping is a very important incentive to buy more. Independence Day is a good reason to verify this statement.
Red, white, and blue collection
These three colors are associated with America like nothing else. Show your patriotism and let you customers demonstrate it too with the help of your products. Stars and stripers are also suitable.
Your business is presented not only via the website. Don’t forget about your social networks channels. Create interesting content and post it not only on Independence Day. Let your customers prepare for the celebration with your help and products: share how-to tutorials and funny ideas.
Even such a serious holiday as Independence Day can help you in the brand’s promotion. Add a little bit of creativity and take your time to experiment with various ideas. We bet that both you and your customers will enjoy it.