Summer is a dream season! Just close your eyes and imagine: sun, sea, beach, cocktail in one hand, sunglasses in the other… But now you have to open your eyes and come back to the reality. There are no vacations in ecommerce and if you are not selling ice cream or refreshments you had better think of something to activate your business. And let summer inspire you!
Let’s start from the very beginning. Nobody wants to spend summer at the desktop but people are still online using mobile devices. The mobile version of your website should be as convenient for shopping as possible. Make sure that it is working properly: all products and functions are available. Your mobile online shop should also look good and modern. Get seasonal and think about what design elements to add to make your webstore look up-to-date. Moreover, pay attention to the mobile version loading speed. According to the statistics, customers will wait only for three seconds and then leave your website. If you own Magento-based webstore, we know how to speed it up.
Interesting posts in Social Media Marketing
Social networks seem to be a logical extension of the mobile topic. And summer is a time when people are posting actively. Everyone wants to stay in touch with friends and brag about vacation photos. Stay in contact with your customers, write fun and relevant posts, share the latest company’s news. Post beautiful photos of your products but let them be natural, don’t photoshop it too much. You can even launch a hashtag to increase interest and encourage customers to share their experience in using your products.
It is pretty typical for the webstore to have thousands of products in the catalog. Think about what of them can be offered seasonally and create a special collection or section on the website. Help your customers to see interesting products.
It is probably one of the easiest ideas: offer your customers a special discount or sales. To make it more interesting for customers you can bring out the element of a game or lottery and offer a certain percentage of discount every time the thermometer reaches a certain temperature. Or simply let your prices melt in the sun.
Don’t limit yourself thinking that only “business-to-customers” companies can afford summer marketing tips in their strategy. Look at our example.
Get your creativity on, impress your customers, have fun together and enjoy the summer!