Valentine’s Day is here again. What does it mean? A great opportunity to try out your most interesting marketing ideas and gain attention. Even if you aren’t selling products which are directly related to this holiday, we won’t let you rest at this profitable time.
The idea to congratulate the beloved ones, give each other presents and usually have a romantic dinner is popular worldwide. During Valentine’s Day, marketers create unique deals to boost sales and enhance customer acquisition rates. Looking for inspiration this year? Here are the best Valentine’s Day marketing ideas and products to sell during this celebration!
When is Valentine’s Day?
Valentine’s Day is celebrated all over the world – it falls on February 14th. This date was declared by Pope Gelasius at the end of the 5th century. Since then, February 14 is an official day of a romantic holiday. It is a holiday of love but for marketers and business owners, it is an important day to generate a good profit. How?
People all over the world spend lots of money to impress their loved ones on this special occasion. They are looking for fascinating gifts, Valentine cards and flowers, book restaurants, hotels and romantic trips – marketers strive to do their best to attract the customers to choose their stores and agencies. Want to learn how to take a leap? We are ready to share some secrets. Keep reading the article to find out how marketers have turned a romantic celebration into a profitable holiday!
History of Valentine’s Day Marketing
We’ve all heard Valentine’s Day history with the Roman emperor, secretly married couples and St. Valentine . Despite the holiday having historical roots, many people believe that flowers, sweets and greeting cards companies created this special day artificially to make a profit. If it is true, it was a genius marketing strategy and we have to thank them for such a profitable holiday for both brick and mortars and ecommerce.
The history of Valentine’s Day marketing in the United States goes back to the 19th century. It all started when the daughter of a printer received a lovely note from her admirer who lived in England. This beautiful card inspired her to start a mass-produce of Valentine greeting cards. Soon after that, people started buying and sending ready-made cards to their beloved ones on Valentine’s Day. Companies were selling greeting cards with images of hearts, flowers and cupids. The marketing potential of the day was booming! Following cards companies, candy and flower stores designed Valentine’s chocolate boxes and bouquets while raising their prices rapidly during the holiday. People were able to spend over $50 to buy a cake in a heart shape to show their love. And now they are still willing to spend lots of money to make their loved ones happy.
Why Do You Need Valentine’s Day Marketing?
You might be wondering why not keep selling ordinary products? Every year, over 50% of US citizens are planning to spend money during Valentine’s Day. According to Valentine’s Day marketing statistics, the average amount a person spends on Valentine’s Day gifts and products is up to $150. Moreover, the total amount of Americans are planning to spend is close to $20 billion. Crazy!
Who do you think spends more on Valentine’s Day? Men or women? No one will deny that it is one of the favorite holidays for lots of women worldwide. And men spend huge amounts of money trying to make their beloved happy. As you can see on the image below, men spend on average twice as much as women – expected statistics.
Impressive, right? There is no reason to deny that Valentine Day marketing is one of the best opportunities for merchants to boost their sales and customer rates. It would be a huge mistake for you not to launch Valentine’s marketing campaign. For the reasons above, we decided to help you and suggest what to sell during this holiday.
Top 10 Products to Sell on Valentine’s Day
What type of business makes money on Valentine’s Day? What are the fastest selling products during the holiday? The most painful questions of every business owner. But don’t worry. We created top products to sell on Valentine’s Day that will help you to make a profit this season.
Let’s see the most popular Valentine’s Day gifts that you need to sell in your store if you want to make money.
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Valentine’s Day is one of the biggest holidays to present flowers. Running an online business, you can create a unique offer this day. Provide your customers with lots of long and short-stemmed red roses – the traditional Valentine flower. But don’t cut down only on these flowers. Purple orchids, yellow lilies, pink peonies, colourful irises or sunflowers are an ideal way to help your customers show their feelings to beloved. Create a number of bouquets to let your customers choose something unique. You can also create flowers and bouquets to order as well as offer delivery services for your customers. The main thing here is to use only fresh flowers. Good quality flowers will guarantee that your Valentine customers will be happy.
A bouquet of pink and red balloons is one of the most popular presents during Valentine’s Day. Why? It is a perfect present for either a sweetheart or kids. You can sell hearts, emoji, animals and patterned balloons. To improve your sales on Valentine’s Day, offer balloon decorations to your customers. Create a balloon forest in a room or decorate the whole house of your customer. Everything depends on your fantasy and wishes of your customers.
Best wishes Valentine card
What is the best way to say “I Love You”? Send flowers with a best wishes valentine card. So, you can easily make money on such romantic customers. People always have problems in finding the words to express their feelings. Creating unique letters with cute pictures and selling them, you can help your customers to show their appreciation. And don’t forget to send your customers your branded Valentine card – the best way to promote your products before the holiday!
You can’t deny that people always enjoy candies, especially during Valentine’s Day. Many companies always release lots of limited edition sweets that will become a desirable present for everyone. If you have a brick and mortar or online store, you can dropship different candies during Valentine. Create interesting boxes in hearts, teddy-bear or Valentine card shapes and fill them with lots of different candies and chocolates from various companies. Your customers will totally love it!
Plush toys are perennial Valentine’s Day gifts and bears in particular. They are cute, fluffy and tender. People prefer to present such gifts since they actually differ from something like chocolates, balloons or flowers – they are long-lasting. If you have a business with hand-made toys, you can earn a lot on Valentine’s Day. You may promote your products in social networks and sell them through an online store. Try Etsy or any other online markets to provide your toys worldwide during Valentine’s Day.
How to make people feel extraordinary? Offer them jewelry. The market nowadays is loaded with lots of luxury earrings, necklaces, rings and so on. But not all people like it. On Valentine’s Day, you can provide customers with hand-made pieces of jewelry. Such a present is a unique work that is in demand during this season. You can offer people to order a piece of jewelry according to their design ideas if they place the order in advance.
Many people strive to make Valentine’s Day a special one for their loved ones. If you create and sell couple necklaces, you will be in demand during the season. You can design your necklaces according to the ideas of your customers adding on them, for example, their marriage date, names, photos and more. Don’t want to do it yourself? Find reliable suppliers and add some necklaces to your online retail store. With couple necklaces, you will make money on Valentine’s Day.
Buying a gift can never be easy. When people are unable to find something special, they prefer gift boxes. You can offer your customers make up boxes, body care, kitchen utensils, bath amenities and many more variants. You may say that people can easily buy all of this separately. Yes, but creating a custom collection of stuff, you will attract their attention. Dropship various items, package them beautifully and promote your gift boxes on social networks — simple Valentine’s Day marketing campaign to be on demand this season.
Valentine shirts are a great idea to provide your customers with unique holiday items. You can offer custom shirts with prints to order, especially couple t-shirt are in demand on Valentine’s Day. But how to attract more attention to this idea? Why not offer anti-valentine shirts for the hatters of the holiday. Many people don’t like this day and prefer to show their negative attitude to the feast. Try to sell both romantic and anti-romantic shirts for Valentine’s Day to make as much money as possible.
Many people prefer to present photo frames with couple or family photos on Valentine’s Day. However, many stores offer simple frames made of wood without any Valentine symbols. Try to impress your customers and offer them custom frames. Provide them with photo frames in heart shapes, offer a variety of colors and romantic letters. Creating a unique offer and promoting it, you can easily find your customers during Valentine’s Day.
Besides, you don’t need to focus only on traditional gifts mentioned above. People prefer to present interesting things on Valentine’s Day and you can easily offer your branded products for this romantic day. Fashion clothes, hand-made mugs, e-stuff, sports equipment and others are also popular Valentine’s Day gifts. For this reason, it would be a huge mistake for you not to offer your products and services during the season. But if you don’t know how to promote and sell your products, our top marketing ideas for Valentine’s Day will save you and empower your business during the season!
Best Valentine’s Day Marketing Ideas
How to sell successfully on Valentine’s Day? Build a buzz around your business and products. It will be possible if you know your audience and find the right way to attract customers.
According to our experience, Valentine’s Day frenzy always starts from the beginning of February and lasts until the 20th of the month. You have three weeks to make money; if you miss the date, you will have to wait till the next year. But it is not the only advice that we can give. Here are some Valentine’s Day marketing ideas that will make your customers buy more and fall in love with your brand.
#1. Love stories in social networks. Valentine’s Day is a holiday of love. The internet will be loaded with lots of romantic stories, photos and videos. People will desire to share their romantic thoughts. Show them that you care. Ask your followers to share their love stories in social networks or even tell yours, even if it is a fake. Treating your followers as real people, not just customers you will be able to successfully promote your brand on Valentine’s Day.
#2. Offer deals for last-minute buyers. Many people buy gifts at the last minute what can work in your favor. Create a special deal for such buyer offering discounts, presents for purchases or free delivery. Knowing about these opportunities, customers will be interested in your products and services.
#3. Valentine’s Day website look. How to show your customers that your store is the ideal place for Valentine shopping? Design your website for the holiday. Create Pop-Ups with coupons, Valentine’s Day banner and matching social graphics. Add love signs – hearts, cupids, roses and more – on your website as well as use them in your social networks.
#4. Offer couple gifts for every purchase. Make your customers happy – provide them with couple gifts for every purchase in your store. Present them stickers, a flower, branded greeting card or something else to remind about your store after the holiday. Couple gifts will also be great for people who visit stores with their kids. Quite often kids don’t get presents for Valentine. So, parents will appreciate if you put some candies or toys to keep the child busy while they can look around in your brick and mortar.
#5. Spice it up with some humor. Ask your followers in social media to share their awkward Valentine’s Day experiences and terrible Valentine’s Day cards they have received. You can also create polls for the most awkward story and give the gift to the author of the funniest one. Creating a conversation with your audience, you will win their loyalty and build a strong relationship.
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#6. Offer anonymous gift delivery and free gift wrapping. Many people use Valentine’s Day to express their feelings to loved ones. Some of them are afraid to tell it directly and want to make it secretly. Provide your customers with anonymous gift delivery to help them and attract more customers with this unique service. Also, you can try to offer a free gift wrapping to simplify a Valentine gift frenzy of your customers.
#7. Use content marketing – post gift guides. Why not help your customers find an ideal gift? Adding such guides on your website and social networks, you can boost the sales during Valentine holidays. Create a list of best gifts for family, sweetheart, kinds, colleagues and others. Use SEO and email marketing to promote your guides and increase conversion rates and don’t forget about hashtags. Add a detailed description to clarify all the necessary details to your customers.
#8. Use Valentine’s Day slogans. Create an eye-catching slogan for your Valentine’s Day marketing campaign. You can place it in your cards, website and brick and mortar. Use it in social networks and create your branded hashtag with a slogan to successfully promote your products and services.
#9. Do not forget about always single. Quite often people prefer to ignore Valentine’s Day when they are single. Show that this holiday is an ideal time to spend money on themselves. Create and promote products and services that do not need to be shared with someone and offer funny and interesting deals for singles.
#10. Promote your brick and mortar. Make Valentine’s Day shopping convenient for the customers and offer them an opportunity to order online and pick up in-store. Many people prefer to see and touch the gift that they want to purchase but when they are busy at work and have no time, they will appreciate the convenience of online shopping. Such customers will prefer to visit your store at the appropriate time, check the item and only then pay for the ordered gift.
Whether you like or dislike Valentine’s Day, the holiday season can bring ultimate revenue to your business. Use all possible ways to promote your brand: social networks, email marketing as well as online store design. Developing your Valentine’s Day marketing plan, be creative, humorous and share the love with your customers and followers.
What Valentine’s Day campaign are you planning this year? Show your ideas in the comments below and follow us to know how to run your business successfully.