Originally, our marketing team published this article in September 2018, but in October 2019 we decided to carry out new marketing research and update it. Over the year, this article, explaining what AIDA is and how it works, drew much attention and brought a lot of questions that deserve a more detailed explanation. Also, we would like to describe an alternative marketing model that you may find useful – the Hierarchy of Effects.
Magento has always placed customers shopping experience to the foreground willing to improve its integrated features and move the platform to the next level. Knowing precisely that payments and checkouts are critical to providing excellent shopping experiences, the Magento team has integrated Braintree into the Venia – their default PWA storefront.
Your product is the axis of your ecommerce business. It sets the tone for literally everything and its proper presentation is a key to success. How could you do it? Right, you should create a great product page that will be worthy of your product. The product page is as (or even more) important as the homepage and today we will turn to webstore design and talk about creating a working product page.
The sky is the limit. Webstore optimization is an endless process. And its main purpose is improvement of client shopping experience, which in turn leads to increased sales. Sounds simple and it is so, but only if you have a clear plan of actions. So if you have been looking for it, congratulations, here it is.
Sometimes a large catalog of products turns from webstore advantage into its curse. Why? The answer is simple: bad navigation can ruin all efforts. That’s why it is very important to organize a catalog in the right way and properly inform customers about all the products you have. Sounds easy and it is so, but only in case you know what to do. In today’s article, we will look closely at subcategories and how to add them in Magento 2.
Choosing ecommerce platform is the most fundamental decision you should make before launching a webstore. Of course, it is possible to migrate from one platform to another, but do you really want to spend time and money doing this? It would be much wiser to explore the question, look into the distinctions between platforms and only then make a choice. To facilitate the task let’s overview and compare two popular platforms: PrestaShop and Shopify.
Today we will talk about what is seo, how it works and why it is so important for online stores to use it. You may think that launching a webstore is enough to start a successful business. But it turns out that there are so many things you should think about besides selling goods. And SEO is one of them. It is so easy to get lost in all these search engines, keywords and ways of optimization. Don’t be confused, we are here to help you.
It is not enough anymore just to sell goods or provide services. Today’s business is all about customers. And the winner (who, as we know, takes it all) is the one who understands what customer centricity is and why it is so important to build ecommerce business strategy around this idea.
Boosting sales and making more profit are the goals of every merchant. The best way to do it is to work with current customers and increase the average value of the shopping cart. Upselling and cross-selling products will be irreplaceable in this issue. Why do we think so? What is upselling and cross-selling and how to use them in ecommerce? Let’s consider this topic together and get the answers to all these questions.
Gifts are something that everyone likes. That’s why it has become almost a rule of thumb in ecommerce to launch a special offer or a discount to surprise and please customers during the holiday season. And what is the best way to inform every webstore visitor about your current offer? Right, it’s popup! BelVG took this into account and developed a special popup module for PrestaShop 1.7 online stores. The two main features of the module are: it is made for the upcoming Halloween and it’s absolutely free!