What are AIDA Model Steps & Hierarchy of Effects?

Oct 16, 20193726Luba Andreeva

Originally, our marketing team published this article in September 2018, but in October 2019 we decided to carry out new marketing research and update it. Over the year, this article, explaining what AIDA is and how it works, drew much attention and brought a lot of questions that deserve a more detailed explanation. Also, we would like to describe an alternative marketing model that you may find useful – the Hierarchy of Effects.

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What are AIDA Model Steps & Hierarchy of Effects?

Magento Announced Braintree Integration into Default PWA

Aug 1, 2019649Luba Andreeva

Magento has always placed customers shopping experience to the foreground willing to improve its integrated features and move the platform to the next level. Knowing precisely that payments and checkouts are critical to providing excellent shopping experiences, the Magento team has integrated Braintree into the Venia – their default PWA storefront.

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Magento Announced Braintree Integration into Default PWA

Effective Ecommerce Product Page: Tips to Know

Mar 1, 2019778Luba Andreeva

Your product is the axis of your ecommerce business. It sets the tone for literally everything and its proper presentation is a key to success. How could you do it? Right, you should create a great product page that will be worthy of your product. The product page is as (or even more) important as the homepage and today we will turn to webstore design and talk about creating a working product page.

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Effective Ecommerce Product Page: Tips to Know

How to Show and Customize Subcategories in Magento 2

Jan 16, 20191219Luba Andreeva

Sometimes a large catalog of products turns from webstore advantage into its curse. Why? The answer is simple: bad navigation can ruin all efforts. That’s why it is very important to organize a catalog in the right way and properly inform customers about all the products you have. Sounds easy and it is so, but only in case you know what to do. In today’s article, we will look closely at subcategories and how to add them in Magento 2.

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How to Show and Customize Subcategories in Magento 2

PrestaShop vs Shopify: What to Choose?

Nov 7, 20181587Luba Andreeva

Choosing ecommerce platform is the most fundamental decision you should make before launching a webstore. Of course, it is possible to migrate from one platform to another, but do you really want to spend time and money doing this? It would be much wiser to explore the question, look into the distinctions between platforms and only then make a choice. To facilitate the task let’s overview and compare two popular platforms: PrestaShop and Shopify.

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PrestaShop vs Shopify: What to Choose?

7 Practical SEO Tips for Ecommerce Websites

Nov 5, 2018575Luba Andreeva

Today we will talk about what is seo, how it works and why it is so important for online stores to use it. You may think that launching a webstore is enough to start a successful business. But it turns out that there are so many things you should think about besides selling goods. And SEO is one of them. It is so easy to get lost in all these search engines, keywords and ways of optimization. Don’t be confused, we are here to help you.

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7 Practical SEO Tips for Ecommerce Websites

6 Ways to Win the Heart of Your Customer

Oct 22, 2018536Luba Andreeva

It is not enough anymore just to sell goods or provide services. Today’s business is all about customers. And the winner (who, as we know, takes it all) is the one who understands what customer centricity is and why it is so important to build ecommerce business strategy around this idea.

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6 Ways to Win the Heart of Your Customer

How to use upselling and cross-selling in Magento 2

Oct 19, 20181484Luba Andreeva

Boosting sales and making more profit are the goals of every merchant. The best way to do it is to work with current customers and increase the average value of the shopping cart. Upselling and cross-selling products will be irreplaceable in this issue. Why do we think so? What is upselling and cross-selling and how to use them in ecommerce? Let’s consider this topic together and get the answers to all these questions.

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How to use upselling and cross-selling in Magento 2

Free Halloween Promo Popup Module for PrestaShop 1.7

Oct 15, 20181527Luba Andreeva

Gifts are something that everyone likes. That’s why it has become almost a rule of thumb in ecommerce to launch a special offer or a discount to surprise and please customers during the holiday season. And what is the best way to inform every webstore visitor about your current offer? Right, it’s popup! BelVG took this into account and developed a special popup module for PrestaShop 1.7 online stores. The two main features of the module are: it is made for the upcoming Halloween and it’s absolutely free!
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Free Halloween Promo Popup Module for PrestaShop 1.7

Uncover the Unknown with BelVG Magento & PrestaShop Ecommerce Blog

Push the boundaries with the BelVG ecommerce blog full of Magento and PrestaShop innovative and comprehensible guides, PrestaShop and Magento news, online marketing solutions. Find out more about web development and web design trends. Ecommerce is booming and emerging - keeping up with the latest strategies and tools is not easy. That’s why the BelVG team has decided to create this CMS blog where our certified professional Magento & PrestaShop developers, creative designers and experienced marketers can share their knowledge, tips, case studies and ready-to-use ecommerce solutions. The members of our team have been working with the most in-demand ecommerce platforms such as Magento and Prestashop for more than 7 years. We have created over 100 websites, took part in more than 600 project and we want to invest our knowledge and experience in making ecommerce better. Become a regular reader of our web design and web development blog and you will improve your skills. Most of the development articles are specifically helpful for those who prepare for Magento certifications. Let’s explore the challenging but exciting ecommerce world together.