Launching a new online company? If you want to survive the first year, you’d better develop a strong SEO strategy to be sure that potential customers will find their way to your online store. Don’t know what affordable SEO services for small business work well? Find all the answers below!
Digital marketing is difficult, and the majority of small businesses abandon SEO because they think it’s a way too time-consuming process and isn’t worth it by the end of the day. Well, if you also think so, you should know that you are completely wrong. Using simple but functional tools developed for your business scale, you can make a profit without lots of efforts. We’ve created this article to provide you with a number of proven-to-work SEO solutions that can arm you as a business owner and help build your online success story.
Why SEO for Small Business?
Keyword and market research, website optimization, link building, engaging copy, conversion rate optimization, content marketing and much more – all of it can be called the components of SEO. When all the cogs in this wheel work well together, it will be a hard task for other companies to compete with your business. That is why SEO is the top priority of marketers in the US and Europe.
If you ask a marketer to choose between organic SEO and paid search ads, the professional will opt for the first option. Why? Statistically, organic SEO is about 5.67 times more effective .
Is SEO really that powerful? Let’s consider the situation from the customer side. When people want to buy something, 87% of them begin their product search online . It means that if you want users to know about you and be your customers, high positions in search engines are a must. And if people find you and can get information about your brand and reviews, there is a high chance that you will see an increase in conversion rates. Remember, that over 50% of users discover a new brand or product after search. Here are some more stats:
- 49% of customers view up to 5 pieces of content created by a company before ordering a product or talking to a salesperson .
- Up to 80% of people ignore paid search results, clicking on organic search ones.
- Over 75% of online users never go further than the first page .
- 89% of consumers trust online reviews more than personal recommendations.
With 92% of online experience starting with a search engine, a perfect SEO strategy has never been more important in winning the ecommerce competition. You’ve seen the statistics and already understand that SEO is a power. But what can it exactly give to your small business?
Increase website traffic
This is one of the main reasons for investing in SEO since the better your website, the more customers you have. Statistically, businesses with SEO optimized sites have twice more customers than those without. As a result, they grow twice as fast.
But SEO is more than optimizing a website for search engines. It’s also a customer experience improvement. SEO tools and strategies allow creating well-structured websites which arouse desire to stay longer on the site. High loading speed, mobile friendly, relevant content, structured data location on the website, social networks and others keep your users satisfied with the website. And if your users are happy to be your customers, you have more chances to rank high in searches. Since the main idea of search engines is to provide high quality information to their users.
Build brand awareness
Among the benefits of getting higher ranking is building your brand awareness. When your site appears on the first page in Google, Yahoo and Bing, you seem to be more reliable. And customers are more likely to trust the brand that appears on the first page than those which are not. That is why brand awareness is a must for small business and they need spending time and money on SEO.
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Enjoy high ROI
No matter how much money you invest in marketing, you want to see a return on investment. SEO, unlike other strategies, result over time and need continuous investments. But, as it was mentioned before, doing everything right, you can make a lot like this. Statistically, organic traffic captures over 45% of a revenue. Depending on your sphere and products, the percentage might vary.
Beat the competitors
Imagine two businesses that are providing similar services in the same industry, have similar prices and location. One company has a SEO friendly website while the other has not. What company will be more profitable? The company with the optimized website will have more customers from local searches and is likely to grow faster than the competitor. As a result, the second company will lose the competition and might go bankrupt.
Search engine optimization is a powerful marketing tool. If your competitors are doing so, ask yourself why you don’t invest money in it too.
Best SEO Tools for Small Business
Choosing SEO services for small business, you need to consider several factors, such as your industry, products or services you offer, your target audience and your business goals. Depending on this, you can concentrate on several types of SEO strategies.
- On-page optimization is work on every individual page to make it rank higher and earn relevant traffic.
- Off-page SEO is a number of actions you take outside your online store to gain loyal customers and bring them to the website, it includes link-building, publishing press releases, guest postings on other blogs, link exchange and much more.
- Local SEO helps to reach the local audience and attract customers in real time when they search for a specific product or service using specific area keywords and local directories to promote yourself.
- Ecommerce optimization aimed to increase the visibility of product pages in search engines.
- Technical SEO is used to help users crawl the website more efficiently as well as fasten loading speed.
- Video optimization is the process of helping users find the most relevant video content faster as well as watch it without facing any complications.
The majority of these SEO types just require you to analyze your website and improve it. For example, adding eye-catching images, running social networks, communicating with customers, optimizing product listings for Amazon and Google, designing a unique 404 page and others. But to perform some tasks, you might need the support of top-notch SEO tools.
The market is loaded with thousands of small business SEO tools, so which one to choose? If you’re going to do everything yourself, we can recommend some SEO tools for small business to optimize your website.
Google Search Console
Google, being the leading search engine on the market, provides business owners with lots of SEO tools. Among them we decided to point out Google Search Console. It is a free service for technical optimization. It helps to identify potential places on the website which you can improve. Google Search Console monitors and troubleshoots your Google search results. The tool helps you to understand how the search engine sees you as well as finds and fixes any tech errors, submits sitemaps and more. How to submit your sitemap to Google Search Console you can find here.
Page speed optimization is the number one technical SEO to improve site performance. GTmetrix is one of the most functional page speed analyzers and affordable SEO services for small business as it is free to use. It not only shows your site’s loading speed, but also shows what is causing the slow load. It collects performance speed information via PageSpeed and YSlow and will show you fully loaded time, total page size, requests and give some recommendations, such as:
- Avoid landing page redirects.
- Optimize images.
- Minify CSS.
- Use cookie free domains.
- Add expires headers.
The platform shows the urgency level of errors, the recommended grade for the website and compares it with your.
Ravel Tools is a platform that can simplify your work. It creates automated marketing reports for social networks and media, SEO and PPC. Such reports collect all the data from popular tracking tools like Google Search Console, Google Ads and Analytics, Instagram, Facebook, Twitter and many more. You can schedule the reports, and they will be sent per week, month or quarter. It is a good way to analyze your work, as well as save time and money.
Ravel Tools provides five pricing plans depending on your business scale. Any plan you can try for free for 7 days. For a small business, the best plan would be Small Biz which costs $39 per month or $458 per year. It provides 2 domains, 2 users and 1,500 positions checks.
SEMrush is one of the best options when it comes to on-page SEO and keyword research. The SEMrush Keyword Research tool provides you with tested keywords to help website rank higher in Google. It provides not only a list of popular keywords, but also gives extended information about the value of each. For every keyword, SEMrush gives the following information:
- The number of results
- Ad copies for the quired term
The platform delivers data of the biggest web pages and keywords they successfully use. It also allows analyzing the data for either smartphone or desktop.
Moz Local is an automated listing management tool for local SEO. When you want to improve your local rating, citations play a significant role. Citation includes your brand name, address, phone number written on another website. The most common citations are usually business directories such as Bing Local, CitySquares, Yelp, Manta and various facebook business pages. What Moz Local does?
The tool is used to quickly audit all your citations instead of manage them one by one. The platform sees all the information across all the directories. When you miss any important websites or have a duplicated listing that might drag down your ranking, Moz Local will inform you.
Moz is a subscription solution with three payment plans. According to the functionality and location, the price may vary. The Basic plan costs $129 per year, the Plus – $199 – and the Complete – $299 yearly. The company also provides several SEO courses that can be interesting for both a complete beginner and an advanced user. Right now almost all of them are fully free, you can learn more about them here.
Screaming Frog is a so-called Swiss army knife for SEO. It has a wide range of functions, such as technical and on-page optimization. It is significant for its free SEO Spider tool to conduct a quick audit of the website. Screaming Frog gives you data on broken links, meta title and description, page titles, URLs and many more.
Screaming Frog offers free and paid versions. Free version has a short list of functionality and allows 500 URLs to crawl. While paid version costs £149 per year and has no limits. However, for a small business, the free version should be enough.
Browseo is a free tool that allows seeing a website the way Google, Bing or Yahoo would see it. The platform hides everything on your website that search engines can scrawl. As a result, you can check what will be indexed and what will not. Why do you need this? It allows you to hide something unnecessary from a search engine that you don’t want or need to be crawled.
Whitespark is a perfect solution to get more customers from Google. The platform focuses mainly on citation building, audit and clean up. Whitespark offers Local Citation Finder, local Rank Tracker and Reputation Builder.
The Local Citation Finder helps to find perfect citations for the website. It finds competitors’ citations, compares your citations with top ranked competitors, finds places your website is listed and analyzes the efficiency of the work.
The Reputation Builder is designed to help your customers leave reviews on popular platforms. It creates an automated review acquisition process, captures negative reviews before they become online and send happy customers to the review platforms.
They have five pricing plans. The starter is free and has the most limited functionality. The Small Business plan costs $17 per month, Specialist – $24 per month, Agency – $32 and Enterprise – $80 per month. The website provides descriptions of each pricing plan and explains which plan is the best for you.
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Choosing SEO tools for small business, you should keep in mind that a lot of them have similar capabilities and functionality. They collect data and give recommendations, but do not improve your website by themselves. It is up to you to choose a service that works best specifically for your company and market as well as possess the most convenient interface. We hope that our brief list of SEO tools for small business will simplify your work and help fix any weaknesses of your website.
Have any questions or suggestions? Feel free to share in the comments below!