PrestaShop is one of the most popular ecommerce platforms. It gives a lot of opportunities to create functional and beautiful webstores. Moreover, there are numerous additional modules that are developed for the specific purpose of a store. All of them help to solve different tasks: from extending the shop’s functionality to increasing sales. In today’s article, we will consider the most popular and useful modules for increasing sales and average order size.
Modules to lead customers
Every webstore owner knows how important SEO-optimization is. That’s why we want to start with the modules developed for that purpose. They don’t affect purchases directly, but they help to increase the traffic of the target audience to your site.
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- SEO Expert Module. This module was developed by PrestaShop. It automatically fills in both meta tags and social media meta tags and optimizes your webstore for search engines like Google, Bing, Yahoo, Yandex. The SEO Expert module lets you automatically generate customized content for meta tags such as “Meta Title”, “Meta Description” and “Meta Keywords”, which are very important for SEO optimization and increasing your positions.
Compatibility: v188.8.131.52 – v184.108.40.206
- SEO Images (ALT Tags) Module. Few people know that search engines index pictures with an “ALT” tag. Online stores usually have a big number of product images. “ALT” tags will speed up the search for your products and improve the positions in the search engines. The SEO Images module allows to create “ALT” tags automatically, which will save plenty of your time.
Compatibility: 220.127.116.11 – 18.104.22.168
- Pretty URLs Module. Another thing that affects the search optimization of your online shop is page URL. The search engines take this indicator into account when ranking results. The Pretty URLs module removes automatically generated IDs and numbers from URLs and makes them SEO-friendly.
Compatibility: 22.214.171.124 – 126.96.36.199
Modules to increase average order size
It is not enough simply to attract webstore visitors. You should turn them into customers. The modules below will help you with this task.
- Promotions and discounts Module. The module gives you a wide range of opportunities to attract customers. It allows to set up various advertising companies, create promotions and discounts and improve customer loyalty. All these activities will help you to increase sales and attract customers.
Compatibility: 188.8.131.52 – 184.108.40.206
- SendinBlue Module. A useful module that will help to inform your customers about upcoming promotions, discounts, and events via email. The SendinBlue synchronizes with your subscribers and allows to create beautiful email campaigns for effective communication with your webstore visitors and customers.
Compatibility: 220.127.116.11 – 18.104.22.168
- Cross Selling on Cart Module. It was developed to motivate customers to buy complementary products and increase average order size. This module acts as a virtual advisor that recommends additional products according to customers’ interests and their behaviour during the shopping session.
Compatibility: 22.214.171.124 – 126.96.36.199
- Product Tabs Module. In addition to marketing activities, you should work carefully with the product appearance to make it look attractive to your customers and thereby increase sales. The Product Tabs module allows to add custom tabs and create extra text blocks with images, videos, and other information your customers may find useful. The more product information a customer has, the more attractive the product is.
Compatibility: 188.8.131.52 – 184.108.40.206
There are dozens of modules compatible with the PrestaShop 1.7 platform which have different functionality and prices. You may either choose from the existing ready-to-use solutions or create your own module with the help of certified developers.
The main thing is to increase the webstore functionality wisely and take care of your business and customers.