Halloween is a great opportunity to add one more sales holiday to an ecommerce calendar. People spend billions of dollars on this holiday buying costumes, candies, decoration and just having fun. Why should you miss Halloween business opportunities? We compiled the best marketing tips to get your online shop involved into this annual pumpkin fever.
Decorate your webstore
The spirit of the holiday is probably even sweeter than the holiday itself. And the simplest way to bring such spirit is Halloween decoration. Remind your customers about this day by adding spooky and fun touches to your online store: put a pumpkin to your logo, change the font to something gothic, add ghosts to your product pages. In other words, get creative.
Holiday discount or promo code
Let us be honest: everyone likes sales. How often have you bought something just because it was 20% off? Use Halloween to please your customers and make a deal. Suggest a special promo code to encourage purchases. Even if you don’t specialize in Halloween goods that is not a reason to give up a holiday discount. Don’t be greedy.
Halloween content marketing
Every webstore owner and marketer knows how important content is and how difficult it could be to create it. Use Halloween as inspiration. Prepare thematic content to your blog and social networks. Here are some ideas that we want to share:
- DIY posts. Handmade staff is so nice and soulful. Tell your visitors how to make funny costumes, pumpkin pies, holiday makeups, and house decoration. Of course, using your products.
- Show your office. The most interesting things usually happen behind the scenes. Show your clients how you decorate your office or how you work in a holiday disguise on October 31st.
- Launch a hashtag. Revive your social networks with the help of your followers. Ask them to tag you and add hashtag so you can see their photos and share them in your account.
- Giveaway. Use Halloween as an additional occasion to make a gift to your customers. Organize an activity with clear and simple conditions and choose a winner on air to prove your honesty.
Halloween is about having fun. This holiday is not as traditional and serious as Christmas and Easter. It is your opportunity for a bit of mischief together with customers. Use our Halloween marketing ideas to shake your ecommerce business up.