They All Say the Same: Consumers are Mobile Driven

March 1, 2012 Alex Huk Mobile

Mobile revolution concept  is not a big news nowadays, however, the accelerating speed of mobile devices (сell phones, smartphones, etc.) makes us wonder how far is the way to go.

While Google chairman Eric Schmidt has been conducting the one hour long speech devoted to technology breakthrough during Barcelona Mobile World Congress, “Our Mobile Planet: Global Smartphone Users” research appeared the same day in the United States.  Google carried out the study of mobile users behavior across six countries (USA, United Kingdom, France, Germany, Spain and Japan) and came out with some intriguing results. (Read the original extended research with infographics here). BelVG extracted phrases that make a big difference in eCommerce area.

 

  • “Across most of these six markets, roughly 60% of smartphone users are searching because of an ad they’ve seen offline or in a store.”
  • “Globally, 1 out 5 smartphone users in all six countries made a purchase after looking for local information, whether in-store or online.”
  • “One quarter of global smartphone Internet users have made a purchase on their smartphone.”

I dare to assume that with more and more people migrating to mobile devices preferring them to stationary computers and laptops, eCommerce operations will become an absolute prerogative of mobile gadgets. If you agree or have the opposite opinion, share your comments below.

 

 



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