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On the first of April the stable version of OrоCRM was finally released. Established by the Mаgentо founding fathers (Yoav Kutner, Dmitriy Soroka, Jary Carter) today OrоCRM is seeking to overtake leadership in the market of free business applications.
Currently OrоCRM offers two distinct products which are based on the Symfоny 2 framework: CRM and Oro Business Application Platform (OroBAP).
OrоBAP is an add-on to the standard symfоny framework that allows developers to completely customize CRM to their customers’ needs.
«OroBAP is based on the Symfony 2 framework. If you know Symfony, you already know 80% of OroBAP and can start building applications immediately»
It is also expected that the platform will grow into a real marketplace of add-ons for OrоCRM.
The main OrоCRM features:
Target customers as you segment them across multiple channels – eCommerce, CRM and more.
Import customers, orders, and shopping carts from your eCommerce system, email, and other sales channels, to view the data you want across multiple stores and channels.
Reporting & Dashboards
Create reports and dashboards across multiple data sets, allowing for accurate business decisions. Get a complete view of your most relevant data, how you want to see it.
Action segmented data across key marketing and sales channels right within OroCRM.
Easily manage Contacts, Accounts, Open Shopping Carts, Online/Offline Sales Orders and Opportunities.
Tailor OroCRM to specific business needs creating multiple business units, custom sales flows, and role-based access and rules.
eCommerce Sales Workflow
Improve customer interaction and create additional sales opportunities through integrated eCommerce data and an eCommerce Sales Flow.
Develop and maintain leads and opportunities through a configurable Sales Flow, and simplified productivity tools.
Following the open-source framework principles OrоCRM provides a completely open-source system.
In the nearest future the developers are also planning to release the Enterprise version of CMR.
Integration with Magento: http://www.orocrm.com/blog/product-updates/integrate-magento-orocrm
OroCRM on Github: https://github.com/orocrm/crm.git
CRM Application: https://github.com/orocrm/crm-application.git
Platform Application: https://github.com/orocrm/platform-application.git