To be a step ahead of your competitors it is pretty important to keep an eye on the latest design trends and apply only the best solutions for developing your own web-store. So, if you are thinking about creating a new online-store or redesigning your current web-shop you may find this article pretty useful for yourself.
It is a pretty hard task to make any forecasts about web-design tendencies in today’s fast-developing world of e-commerce. What seemed to be pretty cool yesterday, today is considered to be rather outdated. That is why, to improve your sales rates and encourage customers for placing new orders it is better to use only best proven web-design techniques.
Flat design and minimalism
The latest minimalistic trends seem to be quite obvious. “Clean” design implies developing clean code, adds general lightness to the website, greater responsiveness and functionality for the same capacity level (which is often quite limited, if we consider mobile devices). Flat design puts emphasis on using pure colors and expressive fonts. This is specifically important for e-commerce because original fonts create strong associations with specific brands. By using fonts you may control and attract the attention of a user to the required place on the screen.
View example here
Augmented reality
Augmented reality most probably will still be popular for a pretty long time in the future because it destroys the border between the real world and the world of virtual reality. The concept is simple: using a special AR-application the camera on your phone or tablet detects an image-trigger in the real world and then launches a page with interactive content on your mobile device.
AR technology opens really vast possibilities for Internet marketing and online promotions, such as: creating virtual dressing rooms, product demos (for instance, videos with brand showrooms), integrating virtual objects into real interior. In general, AR is an easy and fast way to establish remarkable emotional communication that can transmit product and brand values with the help of all capabilities of contemporary mobile devices.
Videos on product pages
One of the most popular ways to increase conversion rate for an online store is to use virtual product demos. The logic is pretty simple: a customer can neither touch nor feel the product online, so the best way to even the difference between a real store and an online-shop is to use video demos. So, following this logic we can say, that the possibility to place product videos is the primary advantage of on-line commerce.
View example here
Making 3-d pages with the help of parallax effect
Scrolling or moving elements with different speed over a static background can create a 3-d effect. Although this trick has been used on mobile devices for a long time already, it is still considered to be a trendy effect and it looks quite impressive on e-commerce websites when changing/scrolling through products.
View example here
Superadaptive design
Adaptivity is one the major demands for web-sites in 2016. However, is it no longer enough to adapt websites only for small screens, you should also consider big displays as well. It is important because more and more users today prefer to browse through websites using high-resolution screens, such as TV displays etc.
Over 32% of users have a least one device with a resolution over 1920px. This proves the importance of adapting websites specifically for such wide displays.
Animation and hovering
Today there appear more and more online-stores that use creative animation effects in design. Using various flashing buttons, rotating icons and unusual download indicators may leave a very positive impression on a user. Here you may find some examples of such animated websites:
View example here
Storytelling
In the highly competitive world of e-commerce storytelling remains one of the main factors that may help you distinguish your brand from your competitors. By creating unique and interesting content you will not only make an emotional bind between your product and your client, but will also improve your clients’ loyalty and increase your sales rates. Simply put, a story makes your brand alive.
View example here
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