There is a good proverb “pretty is as pretty does”. In relation to a website theme this can mean that a demanding or an inexperienced customer would simply leave your store without buying anything if he finds the theme difficult or inconvenient to use. For this very reason your store’s design should be convenient and informative. Many first-time entrepreneurs prefer to buy ready-made themes because this is a fast and cheap solution. But as business continues to grow, everyone faces the challenge of creating unique design and rebranding the trade mark.
In today’s article we’ll try to highlight main aspects which you may need to know when trying to establish your own unique theme. We hope that this knowledge will help you better understand this process and better formulate requirements for design in future. For a novice developer this article will also be useful because it will describe the basic principles of designing a theme for Prestashop. A lot of information related to this topic could be found here. (more…)