According to statistics, 54% of people are more likely to buy a product if it is offered with a discount. The customer looks for a product with a lower price like it would be his/her second nature. As a basic rule, the store owner should fulfill the client’s desire to save money. It can be a great flaw to miss the opportunity to boost sales with digital coupons. (more…)
In order to track the results of your store in Google analytics, you need to generate the code following Google instructions.
After you follow the steps from their tutorial, you will get a code that looks like the following:
var _gaq = _gaq || ;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script'); s.parentNode.insertBefore(ga, s);
UA-AAAAA-A is a unique code that was given to your store by Google.
After you generated the code (UA-AAAAA-A), you need to add it on your website. In order to do so, follow a few simple steps.
Log in to your admin panel and navigate directly to Stores => Configuration
Then under Sales, find Google API.
Now click to expand Googla Analytics section, select “Yes” to enable and enter the code (UA-AAAAA-A). Don’t forget to press “Save Config”.