It is sad to say, but in spite of the contemporary well developed and tool-rich marketing system, the main methods to attract customers and increase sales are still quite traditional and involve various promotions, sales, discounts and coupons. Of course, Magento provides a sufficiently rich functionality for analysis and statistics. But, as you know, there are never too many tools. That is why we decided to make another present surprise to our sales managers.
Basically, there is, of course, available a default report on used coupons under the Reports – Sales – Coupons section. But we have decided to push the limits and go further. First of all, we will start with creating a module with a custom grid (check here for more details about creating a module).
We will describe only the main part – that is creating of a grid. (more…)