Header is the first thing a visitor sees at your website, which makes this space crucial for store promotion. Conventionally, a variety of components can be included in a header: logo, navigation, search, shopping cart, list of services and shops, live chat, etc. There can also be found special notifications and discounts, delivery info and so on. As a store owner, you can also analyze your traffic, detect the most popular pages and queries among your visitors and place the corresponding elements at the forefront of your online shop.
The audit of any site helps to identify its weaknesses and find the reasons that affect the efficiency of the network. During an audit, the resource is analyzed for compliance with technical requirements and convenience and attractiveness for users. An audit helps not only to identify the errors and weaknesses of a site but also to get recommendations on how to fix them.