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Custom PrestaShop Development for Unicwear

Custom cycling clothing made in Europe

Únic is a brand that supplies colorful racewear, and it has an inspiring story behind it. In 2016 Joonas Kylmäkorpi, a professional motorcycle racer, and Cédric Gracia, a mountain biking champion, decided that the sportswear industry was ready for something new. Their home country of Andorra and its mountain biking culture inspired them to create Únic. In the Catalan language, it means unique, and this name describes the brand perfectly.

 

The company asked BelVG to help them improve their website performance. We carried out custom PrestaShop development, managed unique website design, embedded PayPal and FedEx payment gateways and performed integration of a special customizer. Besides, we introduced a custom header with a shipping offer and customized tax calculation. The Únic website uses the Fancybox tool for displaying images, html content and multimedia in a Mac-style lightbox that floats overtop of the web page, Facebook Pixel integration with conversion tracking functionality and uses Apache 2.4 web server.

53%

Increase in Organic Traffic

65%

Increase in Online Revenue

45%

Increase in Organic Page Views

70%

Increase in Page Loading Speed
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Custom PrestaShop development

 

Being an open-source system, PrestaShop provides their clients with plenty of customization opportunities. With an experienced dedicated team, every blue sky idea you have is more than possible to realize. Uniqueness is the core of Únic brand, that’s why to meet all the project’s requirements BelVG managed custom PrestaShop development. Our software engineers complemented the homepage with easy-to-manage custom widgets and created filters for category pages.

 

Besides, we streamlined the checkout process and made custom invoice templates to complete the order information. We also added a custom header with a special shipping offer and customized tax calculation depending on the clients’ location. These solutions helped increase conversions and provide customers with a better shopping experience.

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PrestaShop Theme Development

 

An exclusive web design is your ticket to success on a highly competitive e-commerce market. With plenty of ready-to-use templates, both free and paid, customized website design is what makes your online store special so that it can stand out among the competitors. Willing to share their brand vision, Únic turned to the custom design solution. The client came to us with an already created mockup.

 

Thanks to Prestashop’s cutting-edge technologies, our talented frontend developers turned the client’s basic UI elements into the fully-fledged fancy PrestaShop 1.7 theme. Based on the latest search engine requirements and up-to-date design trends, we managed to deliver a fully optimized template ready to guide customers through all the shopping stages.

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PrestaShop Integration

 

An online store is a comprehensive system where every business tool and software are put together to ensure smooth operation. All the integrations should be appropriately done to ease the website manager’s work and provide customers with a flawless shopping experience. Working with Unicwear on their website, we embedded PayPal and FedEx and performed several custom integrations.

 

With attention to the customer’s personal style, Únic offers the opportunity to customize their products and choose jersey and shorts type, primary and additional colors, and even depict the customer’s name to get their perfect race wear. A Canadian development team performed the technical programming of the customization tool for Unicwear website and our main goal was to integrate the customizer into the website and ensure its smooth performance.

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Tatiana-Buchkova

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