Migration to Magento 2 for Z Natural Foods
Good nutrition for living a long and healthy life
Z Natural Foods, LLC is a US based retailer of organic food. The company has been providing some of the world’s most trusted brands for clients since 2008. Z Natural Foods’ mission is to supply their customers with over 400 specialty products. Striving to offer the best products, the company ensures that the products are tested according to the current Good Manufacturing Practices and Hazard Analysis Critical Control Points. Natural Foods uses low temperature drying technologies to preserve the vital nutrients, the products are packaged in airtight, reusable bags for convenient storage and long-lasting freshness.
The Z Natural Foods company was searching for the seasoned Magento experts to improve their website performance. They reached out to BelVG to migrate their online store to Magento 2, enhance its design and increase loading speed. The website has MailChimp integration as a mailing list delivery and support service, PayPal Button, Braintree and Maestro for payments. Besides, New Relic dashboard tool is used to keep an eye on application health and availability and Unbounce self-serve hosted service helps marketers with search, banner ads, email and social media marketing.
Migration to Magento 2
Choosing an ecommerce platform is a crucial task for every business owner. Products you sell, customers demand, business size, future plans and development goals – everything should be taken into account when making this decision. Having previously worked with PrestaShop, Z Natural Foods decided to move forward and migrate to Magento 2 as this ecommerce platform seemed to be more suitable for them at that moment.
BelVG helped them with this cross-platform migration and managed it whilst saving all data. The development team successfully migrated all information about customers, orders, products, their attribute sets and subscribers with no data loss. We managed to replatform the online store without any technical, marketing and SEO issues and improved the website performance and ranking.
User experience is pivotal for successful ecommerce. If the platform is easy to use, it increases customer satisfaction and boosts sales. Z Natural Foods wasn’t fully satisfied with their original webstore design and took the migration procedure as a chance to update it. Their main goal was to adhere to UX guidelines whilst reworking the webstore.
To remain ahead of the competitors, it’s important to keep the website appearance attractive. We improved the web design of the Z Natural Foods online store and made it more appealing for the customers. The mobile version of the online shop was also on the agenda. BelVG paid special attention to the mobile site navigation with a purpose to streamline the process.
Magento Speed and Optimization
Magento is known as a robust platform for a profitable ecommerce business. This is impossible without webstore speed optimization as it is one of the main conditions for the first-class customer experience. The faster your ecommerce website is, the higher SEO ranking position you take. With a high-performing, well-functioning and fast webstore as a major goal, Z Natural Foods determined server and speed optimization as their priority.
Thanks to the fast-loading online store the potential customers receive the best shopping experience possible. As a result, the client got increased organic traffic and conversion rates. BelVG applied all their experience to achieve this goal which allowed Z Natural Foods to improve the quality of the webstore and boost sales.
Director, Z Natural Food