Custom Shopify Theme Development for WillieCreek Pearls

Australian store that sells pearls

Willie Creek Pearls is a family-owned pearl farming and jewelry business. For more than 30 years the company has been growing the most highly prized pearls in Australia – Australian South Sea Pearls. Moreover, Willie Creek Pearls manufacture unique pearl jewelry. Pearls are grown in the perfect marine environment using pioneering techniques, which guarantees the finest quality. As a jewelry store, Willie Creek Pearls sells a wide range of pearl bracelets, earrings, pendants, rings, necklaces, and even jewelry for men.


Willie Creek Pearls was in search of a professional development team to make some frontend and backend adjustments to their ecommerce website. That’s when we started working together to improve their Shopify store. Today, the webstore works smoothly because of the powerful features it is based on. It is integrated with the Boost Commerce site search widget and the Weglot translation API to ensure personalized shopping experience. Customization of the store is possible due to the POWr application, which provides configurable forms, galleries, countdowns, etc., and the Swym Shopify app builder, which provides wish lists, “back on stock” product alerts, abandoned cart reminders and much more. There is also a feature that enables online auctions – the Webkul Product Auction integration. Accessibility and usability of Willie Creek Pearls’ website is guaranteed by a responsive, cross-browser custom Shopify theme. Click delays on browsers with touch UI are removed with the FastClick polyfill. Besides, Tidio Live Chat serves for online communication and support for customers. ShareThis provides one-button sharing of the website to socials and email. Marketing and advertising are covered with such integrations as the Klaviyo Customer Lifecycle Management platform and the DoubleClick.net tool. For a better understanding of client’s needs, the store has the Hotjar web analytics tools to monitor user behavior with heatmaps, session recordings and feedback polls. Email marketing tools include Mailchimp for email automation and Privy Tools that help to grow a mailing list. The SpamExperts tool filters incoming email for spam. Moreover, the company uses Exclaimer email hosting – a cloud-based email provider on the basis of Office 365. The Azure Edge CDN and the Cloudflare CDN ensure quick delivery of content to users. As for payment gateways, the website has all the popular ones: Visa, American Express, MasterCard payments, PayPal payments, ZipPay, Shopify Pay, Apple Pay. Shipping procedure is streamlined with the Australia Post and TNT shipping integrations. Willie Creek Pearls’ Shopify store uses the Cloudflare hosting running on the Cloudflare server.


Shopify Audit


Ecommerce stores are complex systems and merchants should keep an eye on their performance to ensure smooth and stable work. All the components, like an ecommerce platform itself, extensions and integrations need to be timely updated and kept compatible. Before the start of development, it’s essential to make sure that everything functions properly. For this purpose, website audit is essential.


When BelVG started to partner with Willie Creek Pearls, first of all, we needed to ensure that website performance was stable. So, the BelVG team decided to carry out a Shopify audit to detect system vulnerabilities and find out what needed to be improved. During the audit our developers created a detailed report with all the existing issues and ways to enhance both frontend and backend. After the evaluation of Willie Creek Pearls’ store, we understood the drawbacks of the system and had a definite plan for the further development.


Custom Shopify Theme Development


Shopify itself is a powerful ecommerce platform that provides ample store customization opportunities. The range of Shopify themes is diverse and you can find various templates for shops of all scales and industries. However, if you want a one-of-a-kind web design for your store that will fully reflect your brand identity, a ready-made theme might not be enough.


Willie Creek Pearls wanted their Shopify store to have a remarkable appearance, so Shopify custom theme development was a perfect solution. In the process of development, unique design and brand identity were the top priority for us. The BelVG developers worked hard to create a custom theme that combines responsiveness and user-friendliness with a fresh original design.


Shopify Web Design


In the modern world, web design can’t be neglected, since website appearance is the first thing that potential customers notice. It defines a user’s first impression of the company and further actions on the website, so customer satisfaction depends on a proper web design. Moreover, a unique design can help build brand identity and increase brand awareness.


Willie Creek Pearls relied on BelVG to develop original web design for a custom Shopify theme. Working together, we wanted to create a distinctive website appearance to make the store stand out from the competitors. With extensive experience in web design, our developers knew how to meet the requirements for usability and user-friendliness, following best web design practices and considering the brand image of the company. As a result, unique web design lets the brand shine brighter than ever before.


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