Urban Gloss is a young but famous brand of beauty products from Stockholm, Sweden. Having been on the market since 2017 it gained popularity due to effective products and attractive prices. The company specializes in easy-to-use beauty products suitable for all skin types. Their main goal is to prove that self-care is simple and easy and every girl can be beautiful without any difficulties.
Since the target audience of the company are young and modern girls that live in urban rhythm, we paid special attention to the adaptable version of the online store.
Urban Gloss has already launched a webstore on Magento 2 platform but competent refinement and maintenance were needed. The company contacted us because we have experience in ecommerce website development and had successfully worked with the Magento 2 platform. Our global task was to improve the webstore by fixing all the bugs, integrate the Klarna payment system and the DreamLogistics ERP system, and make sure that everything is working properly together.
To receive productive and effective webstore we divided the work into several tasks and started to solve them gradually. Here’s what we did.
A Homepage is a front door of every webstore. To create it according to all the client’s requirements we did the following tasks:
The product page contains all the necessary information. We also added several interesting features to make the page even more helpful and user-friendly:
After adding products to cart, a mini-cart tab opens automatically. A customer has an opportunity to choose: go to checkout or continue shopping. The Checkout page is extremely simple. A customer sees the total sum, has the opportunity to apply a discount code and sees all the available payment methods.
During the cooperation, we successfully managed Klarna payment system integration as it is one of the most popular payment systems in Sweden.
Together with fixing all front end problems we solved all the back end ones. We checked the .js files, added the opportunity to login as customers when it is necessary and created cms blocks to edit products. We also upgraded the online store to the latest Magento version.
We managed to fix all recurring bugs and Urbangloss.com is now a stable website that works without too much of technical maintenance required.