Ireland’s biggest urban apparel and lifestyle store.

What could be more interesting for young and active people than freedom, independence and creativity? With an aim to create a progressive and honest store environment, the Tribe store was established back in 1992. Since that time this Ireland-based family-run company provides customers with the best selection of famous and popular urban brands including Vans, Carhartt and Fila. Everyone at Tribe believes that what you wear reflects the lifestyle you want to create. That’s why the company works hard to be not just another clothing store but a lifestyle retailer. Today Tribe has the most extensive catalog of surf and skate brands in Dublin and does its best to provide customers with the coolest trends.


Magento Development


Tribe was always working to provide customers with a huge variety of products. That is why, when it comes to online store development, the company’s main requirement was to build a website with easy and clear product management. The company preferred to spend time working with clients and improving their services, rather than updating product information and stock statuses. Magento was chosen as the perfect solution for Tribe’s online store. BelVG’s expert team managed Magento development from scratch and delivered a robust ecommerce website that was (and still is) nothing but an excellent online store.


Magento Integration


Customers are the main value for Tribe. They invest much time and effort into turning their brick-and-mortar store into an innovative and inviting store environment. The company’s main requirement was to make an online store as convenient and easy to use for customers as the real one. To achieve this goal, BelVG certified developers not only used the Magento native possibilities to the fullest but also implemented various integrations. For Tribe’s clothing website our team managed Magento integrations with Klevu search, Yotpo and PayPal payment systems. Such improvements significantly streamlined the online shopping process — and helped Tribe boost conversions.


Magento Theme Development


With young and active people as their target audience, Tribe wanted to create a stylish website that would share the spirit of freedom through every page. The company knew exactly what message they wanted to share with the website design. Our main task was to turn Tribe’s visual concept into a Magento theme. The online store also needed to be fast loading and mobile-friendly, which required a specific website theme. Curious about marketing and SEO, BelVG front end developers delivered a fully optimized and responsive theme based on our client’s design. As a result of our fruitful cooperation, Tribe got what they were looking for and we received one more beautiful website in our portfolio.


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