Magento Theme Development for Tribe

Ireland’s biggest urban apparel store

What could be more interesting for young and active people than freedom, independence and creativity? With the aim to create a progressive and honest environment, the Tribe store was established in 1992. Since that time this family-run company has been providing customers with the best selection of popular urban brands including Vans, Carhartt and Fila. Tribe believes that your clothes reflect your personal lifestyle. Today Tribe has the most extensive catalog of surf and skate brands in Dublin and does their best to provide customers with the coolest trends on the market.


The Tribe company asked BelVG to help them with the development of their online store. We developed a Magento online store for them, carried out several integrations such as Klevu search, Yotpo and PayPal and created a fancy Magento theme. Besides, MailChimp integration is used on the website for email marketing automation and Maestro, American Express, MasterCard, Visa and  PayPal are used as payment gateways. Moreover, DHL shipping integration is used to streamline the shipping service. The ecommerce website uses Amazon web hosting and nginx proxy server.


Magento Development


Tribe always strives to provide customers with a huge variety of products. That is why, when it comes to online store development, the company’s main requirement was to build a website with easy and clear product management. Earlier the company preferred to spend time working with clients and improving their services, rather than updating product information and stock statuses. Then, Magento was chosen as the perfect solution for the Tribe’s online store to satisfy all the company’s needs.


BelVG’s expert team managed Magento development from scratch and delivered a robust ecommerce website that is nothing but an excellent online store. First-class development helped the online store evolve into a feature-rich scalable online store. The proper ecommerce website created with the cutting-edge technologies helps increase sales and reach a larger audience.



Magento Integration


Customers are the main value for Tribe. The company invests a lot of time and effort to turn their brick-and-mortar store into an innovative and inviting online store environment. The company’s main requirement was to make the ecommerce website convenient and easy to use both for managers and customers. To achieve this goal, BelVG certified developers used the Magento native features to the fullest and also introduced various integrations.


Magento platform is known for the extensive opportunities for customization and integration necessary to meet all the business targets. For Tribe’s clothing website our team managed Magento integrations with Klevu search, Yotpo and PayPal payment systems. Such improvements significantly streamlined the online shopping process and helped Tribe boost their conversions.


Magento Theme Development


With young and active people as their target audience, Tribe wanted to create a stylish website that would share the spirit of freedom through every page. The company knew exactly what message they wanted to share with the website design. Unique and exclusive Magneto web design helps stand out among the competitors and gain more customer attention. Our main task was to turn Tribe’s visual concept into a Magento theme.


The online store also needed to be fast loading and mobile-friendly, which required a specific website theme. Curious about marketing and SEO, BelVG front end developers delivered a fully optimized and responsive theme based on our client’s design. As a result of our fruitful cooperation, Tribe got what they were looking for and we received one more beautiful website in our portfolio.




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