Shopify Development for The Wool Company

Wool and Cashmere products

The Wool company is an English provider of high-quality wool and splendid natural fibre goods. The company’s product range includes bedding, soft furnishings, clothing and even charming teddy bears. The store offers such a huge variety of blankets, throws, scarves, shawls that even the pickiest customer will find a desirable item. In addition to retail clients, large corporate customers also choose the Wool company’s products. They are interior designers, global hotel chains, yachts, ski resorts, boutiques shops, boutique hotels and others. Quality and excellent customer service are the principal benchmarks for the company’s activities. The company strives to bring more comfort and enjoyment to life, as well as remarkable experience with the finest natural fibre goods.


In order to improve customer service, the Wool company decided to advance its Shopify online store with the help of the BelVG agency. We upgraded the website and provided it with multiple helpful features. Currently, the site uses the Searchanise tool that enhances the product search function and SEO Manager widget for Shopify. It also contains a technology platform for influencers VYRL, along with Swym Shopify app builder. To effectively manage data transmission and content delivery, the website is equipped with Amazon CloudFront and Azure Edge content delivery network. Beneficial marketing tools are part and parcel of any modern online shop. The Wool Company’s website holds the Trustpilot integration for real review sharing, Hotjar for conducting surveys, getting feedback and building funnels. Other marketing tools are PushOwl push notifications for delivering relevant information and Shopify AdRoll for attracting new audiences and converting abandoners. To receive customers’ reviews and comments, the site has Feefo. The online store includes such social network instruments as ShareThis social sharing, Facebook login on pages, Instagram API social sharing. The Mandrill email hosting and Privy increase email performance. The website is hosted on Cloudflare server.


Shopify Audit


High-quality and detailed audit is an indispensable element of improving an online store performance. It is extremely important to identify site’s vulnerabilities to undertake the right steps and actions. The BelVG experts conducted a comprehensive Shopify audit for the Wool company and presented a precise report on the discovered weaknesses and strengths. After the audit, it became clear what changes the site needs, what optimization measures should be taken and what integrations should be implemented.


Audit is a powerful tool to boost a website’s conversion rate. BelVG can analyze your site and produce an extensive report emphasizing its strong and weak points. Using an individual approach, our specialists will develop a step-by-step plan to improve your online store performance. Our team has considerable knowledge and experience in Shopify audit, so you can rely on the BelVG professionals.


Shopify Development


Website optimization is in-depth development which is carried out to reach the leading positions of search results. Optimized websites are actively promoted by the search engines. That being the case, the Wool company entrusted its Shopify webstore optimization to the skilful BelVG specialists. SEO requirements are set by search engines, but the crucial point is benefit and convenience for users. The website’s high loading speed has a positive impact both on customer satisfaction and ranking in search results. The site content is also taken into account. It should be unique and consistent with the target audience interests. Moreover, it is important to have a high-quality design and build up the link mass.


Optimization issues play a significant role in website promotion. An optimized online store occupies a high position in search results. It leads to the great chances to get customers and increase revenue. If you plan to grow site traffic and sales, the BelVG agency will provide optimization services for your Shopify webstore. Organic traffic is a promising and profitable way to attract clients to the site over a long time period.


Shopify Support


An effective web store should always remain in working order. To win the customers’ trust, it is necessary to keep round-the-clock access, as well as ensure safe stay on the site. The Wool company benefited from the Shopify support provided by BelVG. To make this online store reliable and productive, we implement the latest security patches and fix all the arising bugs and technical issues. Thanks to professional maintenance, the webstore is resistant to viruses and malicious users. If malfunctions occur, the BelVG specialists eliminate them in no time.


A trustworthy partner will become your ace in the hole in case of site operation failures. The BelVG specialists are ready to provide Shopify support services and keep your website up-to-date. We are qualified developers with years of experience and many successfully completed projects. We offer great opportunities for your online business growth.


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