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Magento Web Design for The Furniture Connexion

A remarkable American family-operated furniture shop

The Furniture Connexion is an American locally owned and family operated furniture company with the head office located in Portland, Oregon and over 2 acres  of showroom in Beaverton, Gresham and Olympia, Washington. With more than 15+ years of experience on the furniture market, the shop offers products from famous manufacturers as well as from their own brand with the possibility to make a purchase on the Internet or in a brick-and-mortar store. The company always strives for providing excellent shopping experience and ensuring customer satisfaction by offering a rich selection of high-quality fancy furniture and decor at competitive prices.

 

The Furniture Connexion asked our BelVG Magento certified developers to help them with the solution for their online retail store. The company has a home brand named Porter International Designs, and they used multistore option in Magento so that they can manage both of the online stores on the same platform. The initial project goal was migration to Magento 2. Besides, appearance and the general performance of The Furniture Connection was significantly improved with theme installation and its further configuration, as well as with third-party extensions such as payment and delivery gateways. The server was optimized according to the most innovative methods and technologies to achieve a higher level of compatibility with Magento 2 ecommerce platform. The content on the ecommerce website is optimised for a user-friendly display on the mobile devices.

64%

Increase in Loading Speed

57%

Increase in Page Views

53%

Increase in Conversion Rates

40%

Increase in Total Revenue
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Magento 2 Migration

 

The Furniture Connection decided to migrate their website to Magento 2. This was a timely decision because Magento 1 became outdated and vulnerable to the threats that it can no longer withstand as security patches and updates are not issued anymore. Our BelVG seasoned experts in ecommerce development carried out migration of customer accounts, products, orders and installed the modules enhancing the performance of the online store.

 

Having migrated the obsolete Magento 1 platform to the most advanced and secure Magento 2 version successfully, the mature software engineers performed other valuable services, such as theme installation and its further configuration in order to improve the functionality and take its features to the next level. Afterwards the BelVG Magento certified team of professionals performed server optimization and bug fixing in order to ensure smooth and stable work of the ecommerce website.

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Magento 2 Backend Development

 

The BelVG high-profile seasoned coders also carried out Back end development services of high quality when upgrading the platform to the next version. The process of back end improvement included setting up several third-party extensions such as cutting-edge payment and delivery gateways. Besides, the server was optimized according to the most innovative methods and technologies to achieve a higher level of compatibility with Magento 2 ecommerce platform. The content on the ecommerce website is optimised for a user-friendly display on the mobile devices.

 

Thanks to Amazon FPS, it is possible for the online sellers to accept and send payments on the website easily, as well as execute recurring payments. The Authorize.Bet payment gateway allows accepting credit card or check payments quickly and affordably. The Furniture Connection website accepts transactions with PayPal payment gateway and enjoys several widgets such as MailChimp that is a widely used Mailing List delivery and support service.

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Magento 2 Frontend Development

The success among the customers often depends on the overall appearance of the website – if it has a user-friendly layout and attractive design, it can lead to the enhanced shopping experience and increased customer satisfaction while using the ecommerce website, which can result in the boost in profit and conversion rates.

 

The Furniture Connexion has an established brand look and our experienced developers managed to create an amazing theme for the project. First of all, the Porto theme was chosen, we customized it after successful installation and maintained its structure in accordance with the established brand look of the company to keep the style coherent. After completing customization, the whole theme was adapted in order to fit any type of devices with different resolutions.

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