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Magento Theme Development for Tecmagex

The biggest range of shooting, hunting, and optics equipment online

Tecmagex is a French online gun shop with more than 20 years of experience. It has a rich selection of handguns, gun care, centerfire rifles, gun safes, optics, self defense, emergency and survival gear available for purchasing online. Tecmagex provides hunters and gun enthusiasts with the latest models from iconic brands such as Smith & Wesson, Benelli, Beretta, Winchester. The core value Tecmagex adheres to is responsible gun ownership. This is why the website carries a wide range of quality manuals, books and detailed product descriptions.

 

The Tecmagex company was looking for Magento experts to help in their webstore improvement. They decided to resort to BelVG as we have profound expertise in Magento. Our certified Magento developers developed a Magento theme, optimized the speed and supported the ecommerce website. The website is hosted on the Apache web server and uses SiteLock widget for protection from hackers, malware and other threats. Besides, Plesk CMS is implemented as a scalable web application.

73%

Increase in Page Loading Speed

54%

Increase in Unique Purchases

52%

Increase in Conversion Rates

46%

Increase in Organic Traffic
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Magento Theme Development

 

Tecmagex has been on the market since 1997. During all these years they always were interested in cutting-edge technologies and new opportunities for growth. Magento-based online store was one of them. Having launched their first ecommerce website more than ten years ago, Tecmagex researched the market and realized that their webstore needed an update, so a completely new design was required.

 

They contacted BelVG with the aim to get a fresh and clear design. Working in close cooperation together, we created a fully responsive Magento template, that met all Tecmagex requirements about how their webstore should look like. We created a new Magento theme design with an intuitive webstore interface that helps streamline the webstore operation both for managers and customers.

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Magento Support & Maintenance

 

It is impossible to create a modern webstore when running an outdated platform. Taking advantage of the latest version means working with the most up-to-date extensions and security patches. BelVG started the collaboration with Tecmagex by upgrading the platform version. It allowed us to improve the webstore, increase its functionality and embed a number of features that our client wanted. Thus, our development team added a dealer locator to Tecmagex’s dedicated wholesale site.

 

The integration with the client’s mailing list was also improved significantly. As the company’s webstore is multilingual, special attention was paid to translating all the pages and information blocks. Our collaboration with Tecmagex is ongoing and we are still working together to make their online store even better.

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Magento Speed and Optimization

 

The significant part of webstore development deals with its optimization. Done correctly, it helps improve the key metrics of the online store, such as the load time which is extremely important. To achieve this goal, BelVG started with server optimization. After making a thorough server audit, some bottleneck places in the code were found and resolved.

 

We also optimized the SQL queries to fetch large data collections. Another part of speed increasing dealt with cache optimization. It was achieved by adding an extra cache to several places, which should not be updated too often. Such tweaks allowed Tecmagex to noticeably improve their webstore and grow their business.

 

Started in

1997

Brands

67

Review - Tecmagex

Head of IT,

Tecmagex

Review - Tecmagex

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