Akinon Front End Development for Sportive

Leading sportswear brands

Sportive is a Turkish company that specializes in selling clothing and shoes from such well-known sportswear brands like Nike, Adidas, Puma, Reebok, Under Armor, The North Face, Jack Wolfskin, Columbia, New Balance, Skechers, Quiksilver, Hummel, Slazenger, 2AS, Crocs, Lumberjack, GoPro, Voit and Hattrick. The company is positioned as a leader in its field being present in 13 cities in 25 stores. The main mission is to gather all leading sports brands under the same roof and provide professional equipment and accessories for sports activities. What is more, Sportive also has rich options for those who prefer sportswear in their daily life.


BelVG started to work with Sportive when our Akinon team provided their store with a thorough UI/UX audit, delivered first-rate front end development and support services. At the moment, the store has plenty of cutting-edge solutions that help to ensure stable website operation and exceptional customer experience. The website is powered by tools such as Segmentify that provides recommendations by tracking visitor behaviour, Hotjar heatmap, survey, feedback and funnel application, PersonaClick sales funnel software for digital marketers and Mandrill email infrastructure service that offers detailed analytics with the insight to measure email performance. The online shop uses network infrastructure from ColoCrossing based in the US, a Turkish network provider Radore web hosting, M247, Amazon web hosting and nginx proxy server.


Akinon UI\UX Audit


Akinon is a cloud-based omnichannel commerce platform, a next-generation application suite with scalable features that facilitates business expansion and target brands’ most challenging KPIs. The Sportive company chose Akinon to streamline retail sales from online and physical stores. However, timely audit is a necessity when it comes to constant performance upgrade and problem-free operation.


First of all, we conducted a comprehensive review of UI and UX design, assessed all the website components, content organization and the navigation on the website pages. Given that the online store’s speed is a primary component of customer experience, we evaluated loading and caching processes in order to find the ways to improve them and boost productivity. Afterwards, we prepared a detailed report based on the technical issues and bugs we revealed and made suggestions on how to enhance the website operation.


Akinon Front End Development


Front End Development is of extreme importance for the ecommerce website as it is the first thing that customers pay attention to when visiting the website. The online buyers appreciate fancy interactive design and simple navigation, which makes shopping easier and more delightful. Sportive decided to resort to the BelVG team to create a modern website in compliance with the best practices on the ecommerce market.


As a result, Sportive got a well-thought-out and user-friendly webstore boosting customer satisfaction and enhancing user experience which led to increased conversion rate and more online revenue. Top-notch front end development makes your website more competitive, facilitates brand awareness and helps your business to become a leader in the field.


Akinon Support


Timely support helps your store to work smoothly ensuring stable and bug-free performance. On the contrary, outdated ecommerce websites with obsolete features are vulnerable to hacker attacks and data theft. Therefore, high-quality support by Akinon professionals will provide your store with valuable benefits including excellent user experience and efficient work.


Our Akinon experienced software developers will monitor the operation of your website on a regular basis and protect the online shop from unexpected downtimes, technical errors and system failures. BelVG conducted in-depth analysis of the Sportive website and found the issues that needed to be solved with the aim of ultimate improvement. After the code review and optimization of caching and media, the Sportive shop got increased security and page loading speed.


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