Silent Disco King

Wireless headphones for the best silent events.

It may seem that silence and fun are incompatible. Well, it used to be so before silent discos changed the world. You can love this fact or hate it, but you should definitely try their products. Silent Disco King, as one of the largest wireless headphones suppliers in the United Kingdom, is here to move your vision of parties to the entirely new level. Created in 2012, the company now works with largest festivals like Glastonbury, Isle of Wight Festival and Bestival, as well as small ones like ArcTanGent and 2K Trees. With plenty of headphones, transmitters and accessories in the catalog, Silent Disco King provides customers with well-thought-out packages for silent discos and cinemas, sports and fitness events, education and care homes. Shhh, let’s get the party started!


Magento 2 Development


Silent Disco King is not a newbie in the ecommerce business. For the last few years, the company has been successfully managing a Magento online store. Willing to maintain their relationship with the platform, but still with an aim to improve the website, Silent Disco King decided to upgrade to Magento 2 and turned to BelVG to manage this procedure. It was not a regular Magento 2 migration when all data and functionality were transferred from the previous version of the platform to the newest one. It was a full-fledged Magento 2 development from scratch performed by a talented team of certified developers. Now Silent Disco King company is the owner of the stylish, effective and easy-to-use website with plenty of custom features we will describe below.


Magento Custom Development


Being a reliable headphones supplier, Silent Disco King paid particular attention to the product page design and functionality. Their main aim was to provide clients with all the information they may need before making a purchase. Working worldwide, the company couldn’t ignore cal wireless frequency regulations in different countries. Every headphone product page has a special region field, so it is impossible to add the product to the cart without choosing your region.


Every product in the Silent Disco King catalog has several features the company would like to highlight. Tooltip turned out to be the perfect solution. Despite the opportunity to change the tooltip both on the attribute and product level, we went further in its customisation. Featured information is always easier to perceive when it is complemented with visual elements. Following this idea, we added an opportunity to assign icons to every attribute and display it on the product and catalog pages.


Magento Custom Development


The importance of pricing policy is obvious and there are plenty of different techniques businesses could follow to gain customers. Left digit effect or odd pricing are probably the most popular and effective ones and Silent Disco King chose it for the online store. Our main task was to ensure that product prices would end in 99 and 49 no matter what currency customer would select – British pound, euro or US dollar. The default currency was displayed based on the customers’ location and IP.


Discounts and special offers are one of the most effective tools to win customers. As Silent Disco King works hard on clients loyalty, they want every product page to demonstrate it. For this purpose, BelVG developers extended the standard “Buy X Get Y Free” Magento promotion. Now, on every product page, customers can find information about the amount of discount (both as a percentage and monetary discount) depending on the product quantity. There is also a notification for customers to keep them aware of how much money they can save when buying a certain product quantity.


Magento Custom Development


Together with headphones, transmitters and accessories that can be bought separately, Silent Disco King offers packages for different events, such as discos, movie nights, sports, education, etc. Magento 2 provides entrepreneurs with two kit options: Bundle and Grouped products. The main difference between them is that Grouped product is basically a list of separate products, while Bundle is technically one product with multiple options. After a careful review of clients needs, the BelVG team decided to opt for the Grouped product as the most appropriate solution that suited the Silent Disco King business logic better. To provide customers with the full product information, the BelVG high-skilled development team made a customisation so that the description of each individual product included in the kit is shown on the page of the Grouped product in a separate tab.


The BelVG developers also envisaged the opportunity to showcase popular products on the category page. Created as a widget, it is possible to add it to any cms block of the website pages. What is more, website owners can assign as many products as they want to get listed in the popular products category.


Magento Custom Development


Silent Disco King places customers at the heart of their business. As BelVG shares the same approach, our common goal was to create an online store with the most detailed and structured product information customers could find online. As headphones, transmitters and accessories could be purchased separately, compatibility information is mandatory to avoid misunderstanding and customer dissatisfaction. Every time a customer adds incompatible products to the cart, the incompatibility notification will show up at all steps of the checkout process.


Working with all kinds of events, Silent Disco King monitors product quantity carefully. To keep customers informed on this issue, we developed a special stock quantity message. Once the website visitor adds to cart too many product items, the warning will appear. The text is custom and could be changed via the admin panel in a few clicks.


Magento Custom Development


It cannot be emphasised too often that website manager comfort when working with online stores is as important as usability for website visitors. Together with Silent Disco King, we developed several features to streamline managers’ workflow. For instance, we released low stock notification to inform admins about a certain product quantity. Frequency of sending, list of emails and quantity limits are set up via the admin panel.


The default Magento 2 settings imply that all kinds of orders are displayed on the sales order grid page. To meet the Silent Disco King owner requirements, we developed a special filter. Its functionality is very clear: the website lead manager can choose what kinds of order statutes to demonstrate to the various groups of admins. It is also possible to define the sort order. Working with online stores for many years, we know all the details of the Magento admin panel. That’s why we also implemented the ajax update so that new orders are displayed on the page without reloading.

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