Migration to Magento 2 for Silent Disco King

Magento 2 Development and Migration

Our team performed a full-fledged Magento 2 development from scratch. The Silent Disco King company now owns a stylish, practical, easy-to-use website with plenty of custom features. Operating globally, they integrated wireless frequency regulations. Thus, customers should select their region before adding products to the cart.

Here are the tasks we’ve completed:

• imported the database, including products, attributes, categories, customers, and orders into the website developed from scratch
• customized the Magento theme according to the tastes of our client
• defined the necessary customizations and configurations for the online store.
• added an opportunity to assign icons to every attribute and display it on the product and catalog pages

• developed a widget for popular products that allows customization of the categories that should be displayed. You can select popular products for each category in the admin panel at the top of the category page
• set up and customized Tooltip for highlighting features of every product
• developed a module for Product Bundles on sales.silentdiscoking.com, which made it possible to connect products through compatibility. For example, the USA requires one type of connection, and the UK requires another. If incompatible items appeared in the cart, a recheck message indicated which items were incompatible.

Migration and development of the Magento 2 store helps scale the business and grow the revenue, because a modern platform provides more space for the implementation of features and the integration of marketing tools.

Custom Magento Development for Better Conversion

The importance of pricing policy is obvious, and there are plenty of different techniques businesses could follow to gain customers. The left digit effect or odd pricing is the most popular and effective, and Silent Disco King chose them for its online store. Here are some custom changes:

• Product prices end in 99 and 49, regardless of the currency the customer selects — the British pound, euro, or US dollar.
• Displayed currency is based on the customers’ location and IP.
• The standard Buy X Get Y Free Magento promotion has been extended. Now, customers can find information about discounts based on the quantity of products they purchase.
• Customers are notified to know how much money they can save when buying certain products.

Integrations for the Store

We made the following tasks to create a positive experience for the store’s audience and increase engagement, as well as for the convenience of processing orders by the client:

• implemented Xero integration module for the automatic synchronization of invoices, orders, and customer information
• added the Stripe and PayPal modules for payment conversion
• installed Google Analytics for tracking website performance
• implemented MailChimp for email marketing campaigns
• added a store blog page by installing the Amasty_Blog module and added Google reviews, which we linked to the module.

Such integrations are crucial for an online store, as they streamline operations and significantly enhance the customer experience, ultimately driving the store’s success.