Website Optimization Services for Scanheat.dk
The most experienced online retailer of heat pumps in Denmark
Scanheat.dk is a pioneer on the Danish market of heat pumps. For over 15 years, the company has been selling and assembling air-water and air-to-air pumps providing more than 35,000 customers not only with the product but also with the right guidance and recommendations. At Scanheat, anyone can find a perfect fit for their apartment. The excellent Trustpilot reviews and KMO certification prove the fact that you cannot find a more reliable partner to manage your home’s heating system.
The main goal of the Scanheat project was to speed up the website so they turned to BelVG for website optimization services. As a result, we’ve managed to increase the mobile page speed from 19 up to 44 and desktop page speed from 42 to 87 according to Page Speed Insights. Our first step was to add Lazy Load to the menu, top banner, several blocks, including the one with newsletter and popup newsletter. Then, we optimized image sizes and fixed server scale. All the images were optimized through FileOptimizer, which sequentially launched the following plugins built into it: AdvanceCOMP 2.10, APNG Optimizer 1.4, Coherent PDF Command Line Tools (cpdfsqueeze) 2.3, CSSTidy 1.3, Document Press Version 6.01, ECT 0.8.3, GNU Strip 2.32, ImageMagick 220.127.116.11, PngOptimizer 2.5, UPX 3.96, zRecompress 2.12 and others.
Our PrestaShop developers conducted a meticulous audit in order to learn more about the Scanheat webstore and its technological characteristics. Website audits by schedule are recommended to ensure a positive shopping experience for the customers. This Danish online store uses PrestaShop as an ecommerce platform on the LiteSpeed web server.
The Scanheat team uses the Facebook Pixel advertising tool that collects data and helps to track conversions from Facebook ads. LeadScore App tool is used as a sales and marketing tool to determine the potential of each business opportunity and create scales and benchmarks to rank prospects. Facebook widget allows the website to increase organic social engagement automatically.
PrestaShop Website Optimization Services
Our talented software engineers successfully managed to perform website optimization. We optimized image sizes and fixed server scale on the website improving the performance of the online store and increasing the efficiency. All the images were optimized through FileOptimizer, which sequentially launched several plugins. This advanced file optimizer is totally compatible and features a file size reduction preserving the quality while compressing already compressed files further without changing the file format.
The following plugins were built into the File Optimizer with the aim to improve website performance: AdvanceCOMP 2.10 advanced tool uses the command line, APNG Optimizer 1.4 provides the opportunity to optimize APNG animations, Coherent PDF Command Line Tools 2.3 allows working with text easily and split, merge, encrypt, scale and bookmark it when needed. In addition, the CSSTidy 1.3 was introduced which is an open source Cascading Style Sheets parser and optimizer. Among other added plugins were Document Press Version 6.01, ECT 0.8.3, GNU Strip 2.32, ImageMagick 18.104.22.168, PngOptimizer 2.5, UPX 3.96, zRecompress 2.12 and others that allow to boost performance of an online store.
Website Speed Optimization Services
Thanks to the outstanding work, we’ve managed to increase the mobile page speed. Now the Scanheat ecommerce website enjoys better shopping experience of the clients leading to the increased customer satisfaction. Our first step was to add Lazy Load to the menu. This feature is a design pattern, which is used, as a rule, in computer programming to defer initialization of an object until the required point. This element can contribute to efficiency in the program’s operation in case it is used in a proper way.
Our team added a top banner and several blocks, including the one with newsletter and popup newsletter. These features made the ecommerce website more interactive and informative, enlightening the customers about the recent updates of the store. We succeeded in delivering a quick and reliable solution to Scanheat, improving performance of their store and enhancing it with valuable features. If you are interested in audit for your ecommerce website, its further development and enhancement, please feel free to reach out to us and we will be glad to help!