Just Add Food

Shopify Migration for Puree Food Molds

About Puree Food Molds

Puree Food Molds has been offering silicon food molds for puree for more than 15 years. Their main goal is to improve the quality and appearance of puree and minced meals for individuals with chewing and swallowing difficulties.

About The Project

Puree Food Molds wanted to quickly and efficiently update its website to enter the US and European markets. The previous website version didn’t fully reflect the company’s work, and some of the installed modules also didn’t work correctly on the previous CMS. These issues undermined the company’s credibility and made attracting and converting international customers harder.

Searching for an experienced team who can help expand on international markets, Puree Food Molds turned to BelVG. We started with website migration from PrestaShop to Shopify and performed some more tasks:

Geolocation Orbe app installation
Integration setup
Theme installation and customization

Let’s learn more details about our partnership!

Client

Puree Food Molds

Country

Australia

Industry

Healthcare

Platform

Shopify

Services & notable features

Shopify Migration
Integration setup
App Installation
Theme Customization
Website Design

Visit website

Shopify Migration

The client’s store was previously on PrestaShop 1.5, but the company decided to transfer its website to Shopify. Our team manually migrated everything since the website had only a few products.

Additionally, the old store had translations into different languages for a specific audience, so we needed to make sure these translations were transferred to the new platform.

Integrations

The client has a small website with few products, so there were only a few integrations. Here is what we have completed for Puree Food Molds:

Added Stripe and Shopify Payments as payment gateways to set different payment methods for other regions that Puree Food Molds targets.
Set up the Google Analytics Console for the new website version to collect data about user behavior and identify growth opportunities.

Get An Audit Of Your Shopify Store

Learn More

Geolocation Orbe

Since the client works only with several regions, they needed a module that would allow them to recognize the user’s geolocation and set prices for each region. The module didn’t work correctly on PrestaShop, so after switching to Shopify, we installed the Geolocation Orbe Application.

With this application, the admin can add the countries they need to the European store and set prices. The admin can also set other prices and currencies for the USA and Canada.

Products are also delivered to the UK, so it was necessary to set prices in pounds for this country. Since Shopify only supports the creation of 3 stores in the package used by Puree Food Molds, we could not create a new store view for the UK. The Geolocation Orbe Application helped us in this case. It detects users from the UK, and then prices are immediately set in pounds for the European store.

Theme Customization

The client aimed to improve the visual aspects of their website, focusing on increasing conversion rates through a user-friendly and clear design. After selecting a theme, we implemented the following adjustments:

Added styles, fonts, general colors, and designed buttons to establish a cohesive brand identity.
Redesigned the blog article covers to align with the unified brand identity.
Modified and rearranged several blocks from the purchased theme.

Added product section with product cards and the ability to quickly add a product to the cart. We also used the hover effect of changing the image on the product card to engage and call the user to action. This section shows a variety of products that users can purchase directly from the main page.
Created visual content that quickly conveys to visitors what problem the product helps solve, helps them quickly navigate the site and introduces them to the variety of products and the company when the user first interacts with the site.
Changed the category block to a more transparent and user-friendly form with emphasis placed on priority.