Your favorite streetwear brands at the lowest price.
PLNDR is the largest online discount streetwear store providing shoppers with apparel, footwear and accessories from such brands as Puma, Levis, Adidas, Calvin Klein Jeans, Converse and many others. Founded in 2000, the store had always been distinguished by offering carefully crafted sales that make fashion available to everyone. The company follows a members-only approach and provides customers with exclusive and flash offers. The PLNDR team works to transform the traditional shopping experience. Being not only an online store but a community of young and stylish people, PLNDR launched a mobile app thousands of people are now using.
Migration to Magento 2
PLNDR, Karmaloop and Kazbah together make up the Karmaloop family that has belonged to Shiekh Shoes since 2016. The lead company was looking for ways to bring a fresh perspective to PLNDR’s website. Already having a successful experience in collaboration with BelVG, Shiekh Shoes trusted our experienced development team to migrate PLNDR custom .net websites to the Magento 2 platform. To ensure the migration with no data loss, we had to overcome several challenges. All customer’s passwords were stored via encryption. We updated the system to comply with the previous version of the website to avoid the hashing issue. One more difficulty was related to the website’s links: since the online store had a number of previously created URLs, we managed many manual redirects to new URLs. To optimize and speed up the process, we developed a special extension. As a result, PLNDR got a brand new Magento 2 website, while saving all data and users in the process.
Thriving online stores go beyond the standard Magento functionality. Despite numerous Magento default features and opportunities, third-party integrations are what every business needs to make all website processes work together effectively. To that end, BelVG expert developers integrated RetailOps ERP system into a Magento 2 website. Numerous integrations were utilized to streamline the shopping experience and make the online store more user-friendly than before. For instance, we added a Facebook login opportunity to simplify the registration process. We also integrated Nextopia software – as this tool enables quick and accurate search via the online store. Once the customer finds the product they are looking for, they can add it to the wishlist or send it to friends as we added social sharing buttons to every product page.
Magento Speed and Optimization
Being part of the Shiekh Shoes company, PLNDR shares its values. In this case, a fast loading, responsive and easy to use online store was the goal. Besides, being a time-limited sales provider, PLNDR cannot operate a slow website. Together with our client, we spent lots of time optimizing and speeding up the website. Thus, we used Fastly as a proxy server to cache and deliver Magento content faster. We also implemented requests caching to improve IP catalog performance. This permitted the processing of standard Magento requests three times faster than before. The front end of the website was also fully optimized.