Shopify speed optimization for Pacific Wave Shop

Clothes and accessories for surfing and skating

Pacific Wave Surf Shop is a US-based store that specializes in goods for surfers and skaters. The company is a family-owned business in the heart ofьSanta Cruz downtown. Since 1993, Pacific Wave Surf Shop has been cooperating with famous brands to provide exclusive goods and take local surf and skate culture to a whole new level.


Pacific Wave Surf Shop has an up-to-date Shopify store that fully reflects brand identity. When we started to work together, the company wanted to enhance their online presence in several aspects. One of those was theme configuration. Pacific Wave Surf Shop’s webstore has the Galleria theme, which is a fast-loading SEO-optimized template. It has a fresh mobile-friendly design and provides multiple customization opportunities. Besides, the store is integrated with qikify, which is an advanced Shopify navigation system. The integration allows to create a uniquely designed mega menu, which improves store design and takes customer experience up a notch. Moreover, the store has multiple payment methods to meet different clients’ preferences. Those include such payment methods as Amazon Pay, Shopify Pay, payments via Visa, MasterCard and American Express.


Shopify theme configuration


With Shopify, you can create a one-of-a-kind online store that will match any business needs. That is possible due to many customization options, integrations and custom plugins. One of the most important points in Shopify stores is web design, since appearance is the first thing that draws customers’ attention. To make your store stand out from competitors, you can choose one of the free and premium themes available in the official or third-part Shopify marketplaces and adjust it particularly for your brand image.


Pacific Wave Surf Shop wanted to enhance the appearance of the store with a modern Shopify theme. The template also had to be SEO-optimized and have a fast loading speed. The Gallery Shopify theme turned out to be a perfect choice. However, it needed to be configured to keep all the store components functioning properly. After the BelVG developers adjusted the theme, Pacific Wave Surf Shop got an enhanced store design fully compatible with backend and integrations.


Shop Pay & Amazon Pay


Among multiple Shopify integrations, payment methods are particularly important. Having diverse payment gateways on the online store is a necessity, since it can satisfy different clients’ preferences and improve customer satisfaction. It is significant to have both local and global payment methods for different customer segments.


Understanding the importance of payment methods integrations, Pacific Wave Surf Shop wanted to integrate their store with such popular payment gateways as Shop Pay and Amazon Pay. Shop Pay is a safe and convenient payment solution for Shopify stores. It provides an opportunity to save customers’ email and credit card data, which accelerates the payment process greatly. Amazon pay is also a popular payment gateway that has proven its efficiency and reliability, saving the necessary payment data in your Amazon account. Integrating both payment methods helped Pacific Wave Surf Shop to boost conversions and gain more customer trust.


Shopify speed optimization


Shopify speed optimization is one of the key factors in boosting online sales. One of the reasons for it is customer satisfaction. Slow page loading speed can spoil potential customer’s impression and worsen customer experience. What is more, website optimization directly affects SEO, which means the better speed a website has, the higher search positions it gets.


In the Pacific Wave Surf Shop project website speed optimization was one of the primary tasks. Although Shopify doesn’t allow to edit core files and infrastructure, there are still several aspects that can improve website speed greatly. With extensive experience in Shopify development and optimization, the BelVG team knew how to take the store’s performance to a whole new level. We accelerated the store by improving third-party apps code, optimizing theme files, and adjusting caching processes so that Pacific Wave Surf Shop’s positions in search results increased significantly.


Let’s connect

Have a project? Fill out the form and we’ll reach out to you. Get a free proposal now.

Get started